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QR Codes Move into Music's Mainstream
A music industry tipping point of sorts arrived for QR (quick response) codes as PepsiCo announced that, through June 26, Taco Bell customers who buy the “Mountain Dew Free Music cup" can scan a QR code on the bottom of the cup to download free music and videos. The downloads will also be available for free, ...
The Silver Bullet for Music Business Success?
On Music Think Tank, Minh Chau has found an overarching theme that leads to music business success. Through various stories and advice from music industry events, Minh realized that the silver bullet for music business success is: collaboration with emerging/aspiring industry people. Read on for the silver bullet explanation. “The silver bullet: Collaboration with emerging/aspiring industry ...
How to Get Your Music into Video Games
The National Association of Recording Industry Professionals (NARIP) held a professional's panel in downtown San Francisco last Wednesday where top minds in the video game industry discussed ways that independent musicians could increase their chances of getting their music placed into video games. The worldwide video game industry is poised to exceed $70 billion by 2015, ...
HP is Getting into the Cloud Music Business
Hewlett Packard will join Amazon and could beat Google and Apple in getting into the cloud music business. The news comes via a power point presentation being used to sell small and medium businesses on its upcoming TouchPad tablet computer scheduled to ship early this summer. According to one slide captured by preCentral, the TouchPad will ...
As Ticket Sales Slumped, Live Nation CEO Michael Rapino Got a 137% Pay Hike
2010 was not a great year for the live touring industry in general or concert and ticketing giant Live Nation in particular. Ticket sales fell, “synergies" created by the merger with Ticketmaster led to several rounds of layoffs, and key executives departed. But Live Nation's top three executives still took home hefty pay packages: Live Nation ...
Gamification - The Music Industry, Fan Clubs and Thinking Like a Game Designer
As the music industry embraces gaming, from licensing to games featuring musician, it's easy to think of games as simply offering new revenue streams and marketing tools. Given the explosion of games on the open web, on Facebook and on mobile platforms, more money is a comforting concept in an industry struggling to survive decreasing sales. ...
Today is Record Store Day. Turn Off Your Computer and Go Buy Something.
"Independent record stores are much more than the name suggests. They are an international community and platform where music has an outlet and an opportunity to grow over the long term, in a way that sincerely connects with community and culture. They are also a magnificent mob of highly opinionated musical bandits..." - Ben Harper Find ...
Tunecore Poll: 82% Say More Will Stream Than Download Music
A new Tuncore poll of its musician and music industry users took a look at “A Future Of Downloading Or Streaming?" They we're asked the question: “Do you think consumers will stream more music than they download?." The bigger question for the industry may be how much fans are willing to pay to stream music, but ...
How to Use Facebook Questions to Increase Fan Engagement
Facebook recently released Facebook Questions, a new feature which allows users to harness the power of the crowd—the crowd of course, being their social network. Using Facebook Questions, users can poll their friends on everything from the best Mexican restaurant in their neighborhood to their favorite American Idol contestant. But how can an artist effectively use ...
Youtube Makes "Copyright School" Mandatory
YouTube is beefing up its copyright infringement efforts, or at least they want to appear to be. They're now requiring that users who receive a copyright violation notification watch a mandatory 4 minute 39 second video. “YouTube Copyright School" stars the characters of the Happy Tree Friends video series, But in the two weeks since it ...
