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Musicians Should Recognize the Power of Youtube and Act Accordingly
YouTube is a powerful platform for musicians in many ways including its strength as a streaming music service, its reach as a marketing platform and its advertising revenue. But a recent study of music fans' behavior points out that YouTube is also an important part of the customer journey to purchasing music and maybe other things ...
The Problems Musicians Face and How to Solve Them, PT. 2
Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way ...
5 Tips for Marketing Music with a Comprehensive Social Media Strategy
By Kathleen Parrish from the SonicBids Blog. If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if you’re updating your pages regularly and connecting ...
Vinyl Resurgence and Music as an Experience Fuel Return of Physical Music Retail
Are three buzz phrases enough to capture the excitement of anecdotal evidence of retail's return? Maybe so but I think it's truly exciting that the vinyl resurgence has helped fuel both new sales of physical music (especially vinyl and CDs) and the opening of new retail outlets that sell music as part of a larger experience. ...
The Problems Musicians Face and How to Solve Them, PT. 1
Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way ...
16 Essential Business Tools for Musicians
By Andrew Hall from the SonicBids Blog. With technology and the many resources available online, independent bands and artists have a greater chance than ever for success. You must, however, make sure all of your bases are covered – from social media to email, online streaming to your store. Here, we’ll go over the must-have online ...
Rdio Relaunches as a "Better Pandora", Expands Free Service
Online music streamer Rdio is embracing freemium with a slick redesign that emphasizes free radio-like streams. The freemium model helped Spotify grow its substantial user base, and is seen as part of the reason that Rdio, which does not share user numbers, has grown much more slowly. “What we’ve learned collectively over the last few years,” said ...
The Streaming Effect: The Landscape May Be Gloomier Than Pictured
"The Streaming Effect: Assessing The Impact Of Streaming Music Behaviour" is a new report from MIDiA Research focused on the music market's reaction to streaming music options and the effects of listeners' choices on music sales. Listeners have an array of easy free choices, described in the report as a “hierarchy of free," from which to ...
Are Low Music Sales Simply Due to Bad Music?
Guest post by Peter Getty. In 1991, Nielsen Soundscan started tracking album sales around the world. Back then, this data gave us valuable insight into current tastemakers, what genres were growing in cultural significance, and generally who the world was listening to. Lately, Soundscan’s reports are nothing more than a simple reminder that the music industry ...
5 Tips for Musicians on Maintaining Great Relationships with the Music Press
By Jamie Ludwig from the SonicBids Blog. For an independent musician, scoring coverage in a media outlet may seem like the well-earned reward in a long cycle of pitching and waiting, good fortune, or a combination of both. But with the right mindset, it’s actually just the start of a potentially long-term professional connection. Some bands ...
