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How to Create a Squeeze Page to Easily Collect Fans' Email Addresses
By Dave Kusek on Sonicbids Blog For the most part, your fans aren’t created overnight. It's usually a long process built on multiple impressions as fans climb up the ladder from interested party to paying customer. Your email list is the best tool you have to move fans up that ladder. Social media is, of course, a good starting place, ...
Move over Spotify and Rdio. YouTube Music Key is Finally Here.
By Chris Robley on The DIY Musician Blog After much anticipation, YouTube has just announced the launch of its subscription streaming service: YouTube Music Key. YouTube Music Key, available in the US and 6 European countries, will let subscribers listen to ad-free music (including full albums in high quality audio) AND watch music videos — even when offline — for ...
Why It's Crucial to Declutter Your Band's Digital Presence
By Tyler Allen on Sonicbids Blog One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is constantly changing. It's constantly in flux with new media platforms appearing a few times a year and others fading into obscurity. In that kind of changing ...
YouTube Music Key Streaming Service Finally Launches - Free and Paid
The long promised YouTube music service finally launched today. Based on the freemium model. YouTube Music Key comes in two parts. The free version, for now at least, attempts to make sense of the fire hose of music that YouTube already offers by adding a dedicated Music" tab with playlists. A version adds full access to GooglePlay Music 30 ...
SF Music Tech Summit | Recap and Remarks
Let's start by admitting that I'm about to break several basic rules of journalism. While there's reporting in this piece, I am also a newly minted fan of SF Music Tech. So, it is with heartfelt gratitude that I take to my computer at 11:30pm to gather my thoughts after a whirlwind day at SF Music ...
Berklee City Music Network Conference - The Challenge of Change
By Diana C. Hereld of Pathways in Music On Monday, November 3, The Berklee City Music Network Conference kicked off with a morning of presentations and discussions with youth development leaders Libby Chiu and Jonathan Zeichner, while music performers/educators/advocates Kevin Eubanks, Terri Lyne Carrington, Sheila E, Patrice Rushen, Lalah Hathaway, and Donald Harrison shared insights on ...
Understanding Spotify: Access over Ownership [Jay Frank]
By Jay Frank on FutureHitDNA.com Young people prize “access over ownership”. This sounds like the kind of thing a digital music strategist like myself would be saying to support streaming services like Spotify. However, that’s not where the quote comes from. This was said by Sheryl Connelly, who is the head of Global Trends and Futuring for the Ford Motor ...
CD Baby Reduces Shipping on CD Orders to 1
We love it when companies try things that help independent artists make more money, and CD Baby is doing just that with a promotion designed to sell more CDs during the upcoming holiday gift giving season. For a limited time, standard domestic and international shipping for CD sales through CDBaby.com will be just 1¢; and it ...
The Psychology of Music: Why Mood and Memory Matter
By Abhilasha Shah, PR/Communications Intern, University of Michigan. This post originally appeared on Shutterstock Blog. Imagine you're listening to a new song and deciding whether you like it. That snap decision involves more than you might think. Because the likeability of music is so subjective, we all have our own personal preferences that go into our ...
Robert Plant Ripped up Richard Branson's $800 Million Offer to Reunite Led Zeppelin
Particularly in this age of mega-sponsorship deals and music in advertising, there's something noble about a musician who says 'no, this doesn't feel right' to a big pile of money. Robert Plant apparently did just that with an offer from Sir Richard Branson to do just 35 shows with his old Led Zeppelin bandmates. Plant is ...


