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Have a Music Publicist? Never Hesitate to Make These 3 Requests
By Laura Goldfarb on Sonicbids Blog Every PR firm and publicist marches to the beat of their own drum, and as a result, your campaignis going to look different from your friends'. That being said, for the sake of maintaining professional integrity, there are at least three basic requests that any artist at any level can (and probably should) feel comfortable asking ...
Digital Music Streaming Report Card 2014
By consultant Mark Mulligan from his Music Industry blog. 2014 was the year streaming broke through to mainstream consciousness, not because of the marketing prowess of Spotify but because Taylor Swift decided to withdraw her content from the Swedish streaming heavyweight and other freemium services. It was a mixed year of momentous achievement and intensifying controversy, which makes it ...
Small Things That Make a Difference in Musicians' Online Engagement
By Jake Anderson Social media and the Internet have opened up many opportunities for musicians of all backgrounds, allowing them to reach audience members they might never have met. If you have a website and a social media presence, you know how much work goes into keeping it on the cutting edge. Once the big things like ...
Music Sales Down In Almost Every Category In 2014 [Year End Stats]
U.S. music sales were down in virtually every category in 2014 compared to 2013, according to year end stats shared by Nielson. Only vinyl was up, an impressive 54%. The culprit? Streaming music—both free and paid—jumped 54%, as more and more consumers shifted from buying music to borrowing it. Nielsen Music's 2014 At-A-Glance: Overall On-Demand (Audio+Video) ...
Mike King of Berklee Online Looks Back On 2014
Mike King, course author, instructor and Assistant VP of Marketing for Berklee Online is up next on Hypebot.com's Year End Virtual Panel. Discussing what 2014 meant for Berklee Online, King says “Massive Open Online Courses have made a significant, positive, impact on our business over the past year. We have seven free online courses available on Coursera right now, ...
Ariel Hyatt Of Cyber PR Looks Back On 2014
Ariel Hyatt of Cyber PR joins us today on the Hypebot.com year end virtual panel. Hyatt notes a dramatic shift within her business demographic over the past twelve months. She says “I felt a palpable downturn in the attitudes of my clients as many saw their bottom lines slip even more in the past 12 months. ...
Benji Rogers, Founder And President Of PledgeMusic, Looks Back On 2014
Benji Rogers, Founder and President of PledgeMusic joins us today for Hypebot.com's 2014 Year End Virtual Panel. Rogers has a hopeful outlook for the collaboration between artists and music streaming services, but suggests that streaming companies handle the relationship with care. “The artists are the ones with that power. If the artists are given the tools, ...
Kevin Breuner, CD Baby VP Of Marketing Looks Back On 2014
Kevin Breuner, Host of DIY Musician Podcast, and VP of Marketing, CD Baby joins us today on Hypebot.com's year end virtual panel. As an independent artist, Breuner responds to the current streaming debate saying, “You never know where your fans are going to come from. For that reason, I feel it’s important to have your music in all the ...
Spotify Cares Less about Artists Than IPOs and Taylor Swift Cares About... Taylor Swift
By Tom McAlevey, CEO Radical.FM Regardless of those truths, streaming will save the music industry and Artists will soon make more money than ever before. Daniel Ek is disingenuous when he claims that Spotify’s “reason for existence is to help fans find music and help artists connect with fans through a platform that protects them from piracy”. ...
George Harrison, Buddy Guy, 5 More Honored With Grammy Lifetime Achievement Awards
The Recording Academy has named its Grammy Lifetime Achievement Award winners for 2015. George Harrison, The Bee Gees, Buddy Guy, the Louvin Brothers, Wayne Shorter, Flaco Jiménez and Pierre Boulez will all be honored at next year's ceremony during Grammy week. Grammy Trustee & Technical Winners Also Named Producer Richard Perry, the husband and wife songwriting team ...
