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How Much Can You Actually Make Playing House Concerts?
Guest Post by Blake Guthrie on Sonicbids Blog Every singer/songwriter or acoustic act who's played out enough knows the drill. You show up to a gig where you must perform underneath a TV showing the big game or in a coffeehouse with the erratic, nerve-jarring grinding and screeching of the espresso machine, or maybe in a ...
Welcome To The Opposite Of Freemium - The End Of Free Music
Guest Post by Noel Troy Do we create too much content? Does the world need a filter? “Every two days, the world creates as much content as we did from the beginning of time up until 2003.” ~-Eric Schmidt, Google CEO. When it comes to content, music is king. In the words of music entrepreneur Troy Carter: “Music can sell ...
How to Measure if Your PR Campaign Was Successful
Guest Post by Amy Sciaretto on Sonicbids Blog If you've launched a PR campaign, there are several ways to measure how successful it was or wasn't, but the science is hardly exact. Know this going into it: you shouldn't be looking for quantifiable things that unfold in a set amount of time, because the measurement formula has changed so much, ...
Major Record Labels Are Keeping Nearly All The Money They Get From Spotify, Rather Than Giving It To Artists
Guest Post by Mike Masnick on TechDirt A small group of very vocal musicians has decided that the new target of their anger, after attacking cyberlockers, search engines and torrent sites, should be legal, authorized streaming services. They've decided that the payouts from these services are simply too low, even though almost none of these services are anywhere close to profitable, and ...
Music Tech - It's Been A Long Hard Winter
Guest Post by Cortney Harding on This Week In Music Tech An update on last week’s post: there were some pretty good discussions on Twitter and elsewhere, most of which were civil and interesting. Over at Billboard, Andrew Flanagan dug deeper and reported that, according to YouTube, artists who choose not to be part of Music Key would still have ...
Game Changing Data For Musicians: Knowledge Is Power
By Dan Servantes from Berklee College of Music's Music Business Journal. Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum seems as prescient as ever. Social media networks such as Facebook, Twitter, YouTube, and Instagram move massive amounts of data. Facebook alone has ...
Why Music Service Prices Are Falling And Can’t Get Back Up
Guest Post by David Touve on Rockonomic Spotify recently announced another solid uptick in subscriber numbers, growing from 12.5 million subscribers back in November of 2014 to 15 million as of January, 2015. In response, folks like Mark Mulligan, Jon Maples, and others have continued pondering the impact of price (e.g., $0.99/month promotions, Family plans, etc.) upon demand for music ...
Vinyl Plans: How To Prepare A Release For Record Store Day
Guest Post from PledgeMusic.com Record Store Day is cause for celebration for music fans everywhere, but some artists might not realise how far in advance they must plan. We asked our UK manufacturing partner Key Production what measures artists and record labels should take in preparation for this event. When should artists and labels start thinking about their Record Store ...
By The Numbers: How Did the Music Industry Do in 2014?
Guest Post by Hugh McIntyre on Sonicbids Blog Now that 2014 is through, it's time to kickstart a new year with plenty of resolutions and new ideas of what 12 more months can bring. It also means it's time to look back at the previous year and analyze what worked and what didn't, who won and who lost. Last ...
Pandora Joins Internet Trade Association, Hires New D.C. Lobbyists
by Alec Byers POLITICO’s in “Morning Tech”. Pandora - and most of the music industry - has a big year ahead of it as D.C. grapples with several music policy proceedings, and Pandora is adding to its influence operation. The firm is signing on Forbes-Tate to help out with its Hill lobbying operation on copyright issues, ...
