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Seven Tips To Getting Sponsors For Your Band
Sponsorships are a mutually-beneficial relationship wherein two (or more) product-based companies market their products via the support and approval of the other. Are you networking with companies that could help you build your career? Guest Post by Bobby Borg Artists can develop relationships with local sellers and national manufacturers and get Live show promotion, Free merchandise, and ...
Virtual Reality Concerts: Music TV Network REVOLT Partners With Jaunt
Virtual reality is the hyped to be the breakthrough technology of 2015. Now, TV network REVOLT has partnered with hardware and software company Jaunt to bring the VR experience to concerts. REVOLT SVP of sales and partnerships, Mike Roche, announced at SXSW Music a first-in-class music partnership with Jaunt, the company building the hardware and software ...
How To Thrive In A Post-Download Era With Superfans
Have you read the news recently? Download sales are declining. Think about it, when was the last time you bought a download from iTunes? Guest Post by Berklee Online music business instructor, Chandler Coyle on the Bandzoogle Blog Chandler is one-half of the fan experience agency Music Geek Services and is also the publisher of the The Coyle Report, ...
Beats Music Trumps Spotify In Artist Payouts
In terms of subscribers and market share, Beats Music (acquired by Apple as part of its purchase of Beats in May of last year) is way behind Spotify. But there's one area where Beats Music appears to be ahead - the per-stream payout to artists/labels. Guest Post by David Harrell on Digital Audio Insider The first payouts from ...
Instagram Now More Effective At Reaching Fans Than Facebook
It doesn't matter how large a social network is, it's all about how many of your fans you can reach. That's the message from a study by the research company L2 when evaluating Facebook and Instagram. Guest Post by Bobby Owsinski on Music 3.0 Blog It turns out that brands, bands and artists are posting much more content on Instagram these days, mostly ...
What The Music Industry Can Learn From The Beer Industry
Beer sales have been in steady decline for many years with the big brewers coming to terms with changing consumption habits of consumers and the impact of disruptive new models. Sound familiar? Guest Post by Mark Mulligan on Music Industry Blog Over the next few weeks I will be writing a series of posts that illustrate what lessons ...
The United Sates Of Events: America's Top Concert Going Cities By Genre
Ticketing and event platform Eventbrite has released a list of America’s top event-going cities and the United States of Events, a visualization of the event-going trends in America's largest 25 cities. The company leveraged its platform of millions of events to zoom in on attendance themes. Overall Music Ticket Sales 1. Austin2. San Francisco3. ...
RIAA Report Shows Streaming And Vinyl On The Rise In US While Recording Industry Dips
The RIAA has released its official figures for 2014 assessing the music industry's value at $6.97 billion, a 0.47% decline from 2013 valuation of $7 billion. Despite the slight dip of the industry as a whole, growth was charted in specific areas. Digital music grew by $140 million to $4.5 billion, up 3.2% from $4.37 billion ...
Become Your Own Gig Booking Guru
Do you have trouble booking shows? Are you playing for the wrong crowds? Do you send email after email with no response? It's tough being an independent musician – booking your own gigs, doing your own promotion, all while focusing on the growth of your music. Guest Post by Sam Friedman on Sonicbids Blog It's important to understand how bands ...
Fair Trade Music Initiative Seeks To Improve Artist Compensation
The Fair Trade Music Initiative is on a mission to foster a sustainable music ecosystem by giving fans an uninterrupted listening experience that fairly compensates artists through Mad Genius Radio. “It’s a sad but true fact that the first exposure many people had to online music was an illegal, free file-sharing service,” said Eric Neumann, founder ...
