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7 Things Publicists Wish Bands Knew
Bands and their publicists are a team. However, too often bands are laboring under the illusion that there is an A + B = C formula when it comes to publicity, when that could not be further from the truth. Guest Post by Amy Sciarretto on Sonicbids Blog Publicists are the nerve center of the operation, and most ...
SoundCloud Finalizes Important Deal With U.S. Music Publishers
Soundcloud has been working for months to secure deals with rights holders that will allow it to finally monetize its massive user-generated content. Today, it completed an important deal with music publishers. The National Music Publishers' Association (NMPA) today announced that it had negotiated the terms of a Rights Agreement with SoundCloud. This Rights Agreement will ...
6 Steps To Tracking Social Media In Google Analytics
Your website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. Your social media and website presence should be integrated with one another in order to continuously drive traffic to your online assets. And with social media driving traffic to your site, the next step is measuring your efforts so ...
The Psychology Of Music
Have you ever experienced a positive feeling or sensation when listening to a particular genre of music? If so, you are certainly not alone as research into the psychology of music has shown that melody can have a huge impact on our mood, outlook and even the level of confidence we project on a short-term basis. ...
Pandora Purchase Of FM Station Clears FCC, Lower Payments To Artists Likely
Pandora has long complained that the rates it pays to play music are too high. It's fought that battle in the courts, with lobbyists and with regulatory bodies. Just as it appeared that creators were gaining ground, Pandora has scored a major victory. Pandora has been vocal and aggressive in its efforts to lower the rates ...
6 Critical Website Tips for Freelance Musicians
It's a web-based world, and if you're running a business, it's almost career suicide to not have a great website. As musicians, it's important to remember that we're essentially running a small business for our skills and talents. A well-developed website is an extremely powerful tool for the freelance musician. Guest Post by Dylan Welsh on Sonicbids Blog It ...
Why You Must Treat Music Like A Business
It’s the least sexy part of being an indie musician: making money. Mostly because when you’re still in the early stages as an artist, you’d much rather talk about the thousands of listens you’re getting on SoundCloud than the few hundred dollars hitting your bank account every so often. Guest Post by John Steen on SoundAndSubstance.com You take ...
The Problem With Music Streaming Exclusives
Jay-Z’s ambitions for TIDAL has triggered a lot of discussion about how streaming models can evolve. One focus has been exclusives with a number of references to TIDAL ‘doing a Netflix’ by commissioning exclusives. Netflix can attribute much of its growth over the last couple of years to its flagship ‘Netflix Originals’ such as ‘House Of Cards’ ...
3 Things All Artists Need To Know About Their Fans
Your fans are (obviously) the lifeblood of your music career. You need to know who they are, what they want, and how you can best cater to their needs to effectively to communicate with them. Guest Post by Tyler Allen on Sonicbids Blog Just as any brand or business should be aware of their customer demographics to better ...
Four More Ways to Boost Your Music Sales
In part one of this series, Bob covered Four Things You Can Do to Generate More Music Sales. In part two he offers four more actions you can take to increase your money-making potential with music. This post is adapted from Bob's book, The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes ...
