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CASE STUDY: Indie Rockers Torche Find Success With Interactive Marketing Strategy
Last year, Torche was prepping for another studio album release, their 4th to be exact. Even in the very early stages, the team at The Orchard thought that Restarter, the Florida band’s first album on Relapse Records and one filled with a harsher, heavier-than-ever Sludge Metal sound, was going to be one for the books. Guest ...
The Streaming Maturation Effect: What It Means For The Music Industry
What do Netflix and music subscriptions have in common? They both experienced slowing growth in 2014 in the US. Subscriptions are the monetization focal point of streaming but there have long been signs that the market opportunity is far short of the mainstream. Guest Post by Mark Mulligan on Music Industry Blog Reports suggest that Spotify may (finally) ...
Streaming Music Revenue Passes Downloads At Warner Music Group For 1st Time
It's generally accepted that streaming is how the majority of music will be consumed in the near future; and for the first time ever at a major label, income from streaming music has surpassed revenue from downloads. During an earnings call yesterday, Warner Music Group shared that revenue from streaming music has exceeded income from downloads. ...
FBI Spent Years 'Researching' The Lyrics To 'Louie, Louie' Prior To Realizing The Copyright Office Must Have Them
Last week, as you may or may not have heard, a guy named Jack Ely passed away at the age of 71. The name may not be that familiar, but the voice almost certainly is. Jack Ely was—fairly briefly—the lead singer of the Kingsmen, and happened to do a cover song in a single take under poor conditions, ...
Connecting With Fans Through Messaging Apps
Communication is always a priority, you can never seem to have enough of it. It’s no wonder that messaging apps and services are continuing to see a growth trend. There are many to choose from, some you likely already use to stay in touch with friends and family. Let’s start by looking into a few platforms and ways to connect and engage with your fans ...
Spotify Revenues Top $1 Billion, Losses Widen As Music Streamer Plans Video Launch
With an Apple music relaunch right around the corner, Spotify has been busy shoring up $400 million in new funding, deep discounting paid subscriptions and now, according to multiple reports, plotting the addition of video content. Spotify revenue jumped 45% last year to $1.1 billion according to new financial reports obtained by Reuters. But operating losses ...
David Byrne Joins SoundExchange Board Of Directors
As the debate over copyright and royalty reform heats up, its essential to have thoughtful artists engaged in discussions at the highest level. Today SoundExchange smartly gave David Byrne a seat at the table. SoundExchange has added David Byrne to its Board of Directors. Byrne is a singer, songwriter, artist and author best known as ...
8 Strategies That Will Change The Way You Think About Pricing
For many young and developing artists, pricing is merely the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, as illustrated below, pricing is something that is far more strategic. While you won’t be able to pull off all of the following strategies, these 8 ...
Understanding Social Media Engagement
Navigating the many different social media platforms can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect with your audience. When looking at social analytics, there are a lot of numbers, but one of the most important metrics is always “Engagement.” Guest Post from Team ...
Sony Pulls All Music Off Soundcloud
Yesterday started strong for Soundcloud, with an important deal with the National Music Publishers' Association (NMPA). But later in the day, it became apparent that Soundcloud's bid to go legal and monetize content has a ways to go. The globe's second biggest music group, Sony, pulled its music off of SoundCloud yesterday after failing to reach an ...
