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Developing A Strategy: A New Definition
As artists and managers are aware, having a solid strategy is critical to a successful marketing campaign, but what exactly is a strategy? This article looks at how the term is often used far too lightly, and the need for strategy to have a new definition. Guest Post by Jason Hobbs CEO and founder of found.ee One Word That ...
YouTube Red Is Now Live! - Creators To Be Paid During Free Trials
Google's YouTube launched its paid video and music subscription service today. YouTube Red ad free $9.99 per month subscriptions extend across devices and platforms. YouTube Red lets users access videos across YouTube without ads, while also letting them save videos to watch offline. Background and audio only settings will allow users listen to music without watching the video. YouTube Red ...
How To Use Events To Help Your Crowdfunding Campaign Succeed
While the combination of technology with more old school methods of solicitation means there are countless ways to communicate with potential donors when running a crowdfunding campaign, nothing can quite compare to the power of face-to-face communication. Here are some ways you can use live events to give your cause a boost. Guest Blog Post Written ...
The Wide World Of Music Recognition Technology
Although it's been around for almost twenty years, Automatic Content Recognition technology or ACR, has only really begun to hit its stride recently with apps like Shazam and SoundHound. These sorts of apps are just the beginning, however. Here we look at several other less well-known applications for ACR technology. Guest Post by Mathew D on ...
How Ad Revenue Works On YouTube
Those who contribute to YouTube may be curious why their video isn't getting them the same money from advertising as a video with a similar number of views. As it turns out, there are a few factors that negatively impact ad revenue, whether legal or simply the wrong time of year. Guest Post by Gray Gannaway on Quarterlab YouTube creators often wonder ...
4 Services Musicians Should Register With To Make More Money
While most big-name artists will have people to set them up with these services, DIY artists who don't take the time to register their music with organizations like SoundExchange and the Harry Fox Agency are likely to miss out on diverting several trickles of revenue into their income pool. Guest Post by Erin M. Jacobson on the Sonicbids Blog ...
Pandora Settles With RIAA, Major Labels Over Pre-'72 Recordings For $90M, But How Much Will Artists Receive?
Pandora and The Recording Industry Association of America (RIAA) have announced that they have signed a $90 million settlement over the internet streamer's use of sound recordings released before 1972. But how much of the $90 million will be paid by the labels to artists? The RIAA and major record labels are celebrating a $90 million ...
Deadline To Apply For Project Music Accelerator's Next Class Nears
There are many tech accelerators offering help to startups, but none focus on music. Project Music Accelerator at the Nashville Entrepreneur Center is the exception; and the deadline for its next class is near. Nashville's Project Accelerator is entering year two and accepting a new round of applications. Music tech startups in social media, big data, content monetization, hardware, distribution, ...
5 Mistakes You Need To Stop Making On Soundcloud
Although putting music on Soundcloud is easier than ever, there are still several all-too-common mistakes that can prevent artists from getting the most out of the site, whether it's not keeping your account consistently organized, failing to interact with other users in a constructive and meaningful way, or simply not posting regularly. Guest Post by Ernest Thompson With everyone who knows how to ...
Hands On New YouTube Red Music App [VIDEO TOUR]
Yesterday, YouTube announced YouTube Red, a $9.99 per month ad-free video and music service including exclusive content. Part of the package is a new YouTube Music app which gives paying subscribers a background mode for just listening to music. You can also toggle a video to play the video or audio only. “Like" a video in Red ...
