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Understanding, Controlling Your Finances As An Artist
As an artist, understanding and effectively managing your finances isn't always something that comes naturally, and is often acquired through a risky trial and error process. It doesn't have to be that way however, and in this piece we look at how to craft a budget based on an understanding of yourself and your values. Guest ...
It's Time To Rewrite The Artist Marketing Playbook [MIDiA's Mark Mulligan]
Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. “Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, “focusing on relevance and engagement rather than reach ...
7 Steps To Mapping Out Your Music Release Campaign
While it's important to focus on crafting the perfect batch of songs for your next release, it's also essential to develop a plan for how exactly you intend to unleash your music on the public, otherwise you'll find yourself in possession of a collection of songs that are all dressed up with nowhere to go. Here ...
Setting Realistic Goals For Your Music Promotion: Musician's Guide
While cultivating a huge audience is typically the end goal of your music promotion efforts, having that as your only milestone can be discouraging, and overall detrimental to the furthering of your music business career. Here we look at how to set more attainable goals for your music promotion. Guest post from LANDR On the surface, ...
How Much Do Music Videos Actually Cost?
As video continues to play an ever-growing role in music discovery, creating quality video content could be your ticket to discovery. The price tag associated with creating a well produced music video can often be intimidating, but how much does a music video actually cost? Guest post by James Shotwell of Haulix Video is playing an ...
You Shouldn’t Go On Tour Unless You’ve Done These 3 Things
While the prospect of touring is hugely exciting for new bands, they may be unaware of the grueling realities of life on the road. That said, if you're determined to hit the pavement and bestow your music on the masses, at least make sure you've first done these three things. Guest post by Patrick McGuire of ...
Metadata For Musicians: What It Is, Why It’s So Vital
Given its critical role in providing info that impacts how your music is stored, sorted, and identified, if your metadata isn't in order, your music simply isn't ready for public release. Here we break down exactly what metadata is, and why need to get it in order before dropping new music. Guest post from LANDR The ...
How To Start A Music Focused Podcast
Living as we are in the Golden Age of podcasting, new shows are constantly springing up every day, and the music industry is no exception. A fun and easy way to engage your audience, there are a few critical components for putting together a quality podcast, which we cover here. Guest post by Cait McMahon of ...
Collect All The Revenue Your Recorded Music Can Earn: Pt. II
In this second part of a series on how to collect all the revenue you're owed from your music, we shift gears to look at the income which can be earned from acting as a label, publisher, and producer, three different roles that, as an independent artist, you may very well be handling yourself. Guest post ...
Collect All The Revenue Your Recorded Music Can Earn: Pt. I
For a long time, many traditional music industry revenue sources were closed off to the independent artists, but these channels are starting to open up, providing some exciting new income sources for the DIY artists out there- as long as you know how to get them. Guest post by Randy Chertkow and Jason Feehanof the Disc ...
