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UnitedMasters On Closing The Music Data Chasm: The Inspiration Driving This $70 Million Startup
UnitedMasters launched it artist services platform this week with $70 million in funding from Google and Andreessen Horowitz; and a promise to “free musicians from dependencies on the old model while increasing their income tenfold". Using data to understand and monetize fan behavior is at the core of their plan to make this bold promise a reality. ...
How To Promote Your Band On Shoestring Budget
Band promotion can be a challenge even with a well funded label at your back, but for just getting started, financial restrictions often make effective marketing next to impossible. Here we look at five stealth tactics for promoting your band with minimal expense. Guest post by Ged Richardson, founder of Zing Instruments, on the ReverbNation Blog Promoting a ...
Road Hazard: 5 Touring Challenges And How They Can Be Avoided
The idea of hitting the road on your first major tour is an exciting prospect for any new band starting out, but it's important to remember that while a potential thrilling adventure, touring brings with it many hazards for your health and wellbeing. Here we look at how such problems can be dealt with before they ...
What Composers, Musicians, Should Know About The Proposed Tax Reform Bill
Recently introduced to the House of Representatives, the “Tax Cuts and Jobs Act" has buried within its pages legislation that could, depending on how the bill develops, dramatically impact the careers of artists and musicians- potentially for the worse. Guest post by Stephen Carlisle of Nova Southeastern University As noted in the blog post, the proposals ...
Rock Impresario Bill Graham’s Sons Renew Estate, Memorabilia Fight
Legendary concert promoter and music empresario Bill Graham died in 1991, but his sons are still locked in a bitter legal fight with the executor of his estate over his rock memorabilia, including hundreds of concert posters and scrapbooks. “Our clients have witnessed nearly a decade of litigation and it’s been hard. They found out a ...
UnitedMasters Lands To $70 Million From Google To Take On The Record Labels
Next-gen artist services and music technology platform UnitedMasters, led by former Interscope Records president Steve Stoute, has exited stealth mode with $70 million in funding from Google's parent company Alphabet, respected venture capital firm Andreessen Horowitz, Floodgate, Translation and entertainment conglomerate 20th Century Fox. UnitedMasters has raised $70 million to take on just about everyone in the ...
Streaming Drives More Music Listening Than Ever Before
Streaming is driving more music listening than ever before, according to stats crunched by Statista for Business Insider. Total music listening hours have increased during the past few years with streaming music subscribers listening to 4 hours more per week than non-streamers. from Statista via Business Insider But does extra listening lead to more music discovery? ...
YouTube Tries The Frenemy Approach, Partners With Ticketmaster To Sell Tickets Alongside Videos
YouTube is adding concert updates and ticket sales via a partnership with Ticketmaster. The recorded music industry may not be happy with YouTube, but that doesn't mean that artists hoping to fill venues don't appreciate the video giant's massive promotional reach. YouTube and Ticketmaster have partnered to add concert updates and ticket sales alongside an artist's ...
How To Nail Your Next Press Or Radio Interview: 3 Tips
Press is a key part of growing and getting attention paid to your music and, when it comes knocking, dealing with that press appropriately can make or break whether an interview will help or hurt your career as an artist. We look at three tips for making sure you crush your next interview. Guest post by ...
Pandora App Adds Direct Alexa Voice Control For Sonos
Pandora has added Alexa powered voice control of Sonos wireless speakers from within the music streamer's app. Many anaylyats believe that voice control of music is the killer app that will bring music streaming into the mainstream. Pandora today added voice control of Sonos wireless speakers from its mobile app. More than 50% of U.S. Sonos ...
