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Article: From the Inside

The Quiet Cruelty of the Music Business

by Markus Reuter
October 16, 2026

For a long time, I, and many colleagues, operated under a singular, sustaining delusion: that music was the most powerful force in the world. As an artist, you build your entire life around this belief. You trust that the art will speak for itself, that the resonance of a musical work will be enough. But eventually, ...

Article: From the Inside

Grit. Discipline. Guts: A 25-Year Blueprint for the Modern Music Career

by Lindsey Boullt
March 18, 2026

I didn't start playing guitar until I was 21. No prodigy pipeline, no major-label safety net. Just a long runway of trial, failure, and forced problem-solving. Over 25 years in San Francisco, I built a career combining performance, composition, education, and production--not as separate identities, but as a single ecosystem. The model is brutally ...

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