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How to Build a Good Digital Sound Studio on the Cheap...
There is a saying in the photography world: The person behind the camera matters more than the camera. The same applies to making great audio recordings—the person behind the gear matters more than the gear. This doesn't mean that the gear doesn't matter, because it does. But merely owning the most expensive, elite audio equipment won't ...
Technology is Cooler Than Content, and It's Costing Us Billions...
The content industry has lost its cool, and this is now a major concern for Hollywood as well. Over the past ten years, technology has become the new rock star, and that's affecting everything from consumer behavior to Capitol Hill legislation. Don't believe me? Go tell someone at a party that you work at Google, or ...
Music Just 36% of Sales at Trans World Entertainment...
Sure, it's surviving, but this hasn't been a 'record store' for quite some time. According to the latest financial disclosures, just 36% of Trans World Entertainment revenues are now derived from music, up a percent from last year. Trans World owns f.y.e. (for your entertainment), among other properties. So what is the new mix? Well, videos—ie, ...
Topspin's Incredibly Ambitious SXSW Splash...
Topspin is aggressively going DIY, and making a very serious splash at SXSW. That basically boils down to three days of tutorials, case studies, mixers, and even a contest with a star-studded judging panel. The move is all part of an ever-crowding space of DIY-focused companies, and that's good news for artists—at least those that can ...
Coca-Cola: Our Next Major Label?
Lady Gaga needed Interscope to blow her up worldwide, and manager Troy Carter isn't confused about the benefits of a major label relationship. But who's gonna blow up artists tomorrow, at least to these same heights? Well, the answer may be no one, and who really cares? Music fans aren't begging for 'global success stories,' and ...
NARAS: We're Listening, Steve Stoute...
So, $40,000 well spent? What started with a biting full-page ad in the New York Times has now turned into a discussion. And, Steve Stoute's open-letter strategy may even generate some change in the way the Recording Academy selects winners (maybe). Here's a statement (or some would say, non-statement) shared just hours ago by NARAS, aka ...
Pandora's Biggest Advertising Deal Yet...
If your model is largely ad-supported, then it's always nice to score colossally huge advertising deals. And, that's exactly what Pandora just did with Toyota. The companies are already holding hands on a major dashboard deal, but this takes things to an entirely new level. “The campaign will be the largest in scope and span to ...
Music: A "Great Hobby" in 5-10 Years?
Will music be reduced to a mere hobby over the next decade, even for bands like Cake? That's not the rosiest of forecasts, though Cake lead singer John McCrea is admittedly pessimistic. “Can you put food on the table with music? Probably not. I see music as a really great hobby for most people in fiveor ...
Customer Acquisition: Is It Just Too Expensive in This Space?
Sirius XM has more than 20 million subscribers, but at what cost? The company barely skirted bankruptcy in 2009, and the Sirius+XM merger happened out of necessity, not choice. Meanwhile, the company has been hemorrhaging cash since the beginning, and its current earnings are modest (when they're profitable). And this is a great service we're talking ...
The Cloud: It's Not an Evolution...
There's a pervasive thought that cloud-based music access represents an evolution over locally-stored content. That somehow, hard drive MP3s are the Cro-Magnon, and cloud-based access the Homo Sapien. But this thinking ignores the surge of advancements in locally-stored access, and could lead to a lot of squandered capital. In reality, the cloud is better positioned as ...
