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News: Career

New Orleans Trumpeter Leroy Jones Performed At Super Bowl VI In 1972

New Orleans Trumpeter Leroy Jones Performed At Super Bowl VI In 1972

Super Bowl VI, on January 16, 1972, was played in New Orleans' Tulane Stadium between the Dallas Cowboys and Miami Dolphins. The halftime entertainment consisted of a “Salute to Louis Armstrong", a tribute to Crescent City's best-known trumpeter who had passed away the previous year, on July 6, 1971. The show featured a then 13-year-old Leroy ...

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News: Career

7 Tips for Musicians on Becoming a Local Star

7 Tips for Musicians on Becoming a Local Star

For a musician or band that is just getting started, building a local fanbase is the place to begin. Ari Herstand began his music career at the University of Minnesota where he went from being totally unknown to filling a local 700 seat venue in his first year to selling it out his second. He recently ...

News: Career

10 Music Press Release Tips

10 Music Press Release Tips

Press releases aren't given a lot of respect these days, but they are still used daily by the media as sources even when left unacknowledged. Though they are only one publicity tools for musician and music marketers, they remain an important one that is unfortunately abused regularly. The following 10 tips will help you write press ...

News: Career

Topspin's Ian Rogers Joins Beats as CEO New Digital Music Service Daisey

Topspin's Ian Rogers Joins Beats as CEO New Digital Music Service Daisey

Respected digital music and direct to fan pioneer Ian Rogers has left Topspin to serve as the CEO of Project Daisey for Beats Electronics.  Rogers will remain on the Topspin board of directors and serve as Executive Chairman. Beats will make a substantial investment in Topspin to “help create meaningful business opportunities for artists inside project ...

News: Career

Do Musicians Need to Interact with Their Fans?

Do Musicians Need to Interact with Their Fans?

At Bandzoogle, we often talk about the “Hub & Spokes" method to drive traffic to your website using your social media profiles. The root of the “Hub & Spokes" concept is really about interacting with your fans and using all the tools available in a cohesive strategy that will create more awareness about you and your ...

News: Career

5 Media Outreach Tips from the Essential Guide to Hip-Hop Marketing and Publicity

5 Media Outreach Tips from the Essential Guide to Hip-Hop Marketing and Publicity

Though “The Essential Guide To Hip-Hop Marketing & Publicity" is focused on hip hop, its insights emphasize basic principles that are relevant across music genres. Written by hip hop publicist Kayla Calloway, this short ebook covers such topics as media pitching and mixtape marketing including advice for outreach to writers and editors in both print and ...

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News: Career

Dan Caro Takes A Ride With Exodus Cymbals; Now Endorsing The Company’s Array Of Cymbal Lines

Los Angeles — Exodus Cymbals, a true innovator in the art of cymbal making, has added world-class drummer, Dan Caro, to its roster of endorsers. Having Caro as an endorser furthers Exodus’ commitment to building its brand worldwide. The company already has a strong presence in the Latin American and Far East markets. Now, Exodus is ...

News: Career

Musician's 30 Minute Daily Strategy for Social Media Marketing

Musician's 30 Minute Daily Strategy for Social Media Marketing

By Brian Thompson of Thorny Bleeder. What follows is an article I wrote for Songwriters Magazine, published by the Songwriters Association of Canada in their 2013 Fall Edition. For the musician who isn't a digital native (someone who grew up immersed in Internet culture and online networking), the world of social media can be incredibly daunting. Some might ...

News: Career

Branch Out: The Value of Multiple Income Streams for Musicians

Branch Out: The Value of Multiple Income Streams for Musicians

By Allison Sharpe from music website and marketing platform Bandzoogle. Twitter: @Bandzoogle Making a living in music has always been a challenge, but with digital music being so readily available it's important for you as a musician, artist, or band to branch out with your music. It's not enough to just press up some CD's and ...

News: Career

How Much Do Music Industry Positions Pay? [study]

How Much Do Music Industry Positions Pay? [study]

Boston's famed Berklee College of Music has released an updated version of their comprehensive directory of United States salary ranges for music careers in the areas of performance, business, audio technology, education, and music therapy. The 2012 version of Music Careers in Dollars and Cents has been revised from 2010 to reflect two years of change, examining ...


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