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How to Plan Your Music Crowdfunding Campaign from Start to Finish
Crowdfunding campaigns can take quite different forms depending on the project, the people and even the platform involved. Yet there are also similarities across the board that can be taken into account when planning your music crowdfunding campaign. Indiegogo's “Field Guide for Campaign Owners“ is a free download that's useful for planning campaigns no matter what ...
Music Video Strategies for Promotion and Monetization
By Caroline Bottomley of Radar Music Videos (@radarmusicvideo). Caroline Bottomley from Radar Music Videos recently chaired a panel at the legendary music industry conference Midem. Top industry professionals discussed strategies for promoting and making money from your videos and here are some of the top tips they shared. The importance of YouTube Having your video on ...
Band Interview Tips: How to Make the Most out of Your Interview
If you do a scan online, you can find many articles about how to interview a band and what kinds of questions to ask a band, but there aren’t many things about what bands can do to prepare for and leverage an interview. I’ve done a fair share of them, both as the interviewer and the ...
Agile Marketing for DIY Musicians
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Agile Marketing is a term that takes its inspiration from , a methodology “defined" in 2001 by a group of programmers in order to apply a set of alternative (and hopefully more productive) values to traditional software development. Many software development projects large and small had, by this ...
Tips for Surviving as a Musician in New York City
For most artists, living in New York is the only place where they can have a legitimate shot at making a living doing what they love. Unfortunately, a good deal of those people leave empty handed and the ones who stay either struggle to get by or find some other field to make a living. There ...
15 Top Tips for Successful Music Crowdfunding and Fan Funding Campaigns
Lots of people are sharing their tips and advice on crowdfunding and fan funding campaigns in areas from music to just about every fundable topic one can imagine. I took five different tips articles, including some not focused on music, and pulled out excellent tips of relevance to musicians. In some cases they address issues not ...
Musicians: Find the One Key Metric That Matters for Your Career
This blog post originally appeared on the music/technology blog Hypebot (@Hypebot) and is written by Hypebot Senior Contributor Clyde Smith (Twitter/App.net), who also maintains a writing hub at Flux Research. From time to time concepts and approaches from the world of tech startups have relevance to indie and DIY musicians. Recently the concept of “One Key ...
6 Steps for Successful Audio Mastering
Mixing is an art form that takes a lot of time and skill and even though we may spend a long time on any given mix it is a good plan to be able to have a strategy for commencing a mix down session. To some degree this is going to be influenced by the genre ...
5 Email Marketing Rules from Six-Figure Musician
David Hooper recently released “Six-Figure Musician," a book that says it will tell you “How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business." I've been checking out the free PDF version and pulled out a group of rules for email marketing that all musicians should know. ...
Contract Negotiation for Musicians
Unfortunately there are a lot of important aspects of the music business that are never dealt with in college. After receiving two degrees in music, I can’t think of one instance where the topic of contract negotiation was discussed. This is unfortunate for the student because he or she will more than likely be taken advantage ...
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