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Music Marketing Tip: Make Sure Your Backstory Relates to Your Music
Having a good story to tell is a great marketing tool that can catch attention and make a personal connection with potential fans. A backstory, one that shares the background of the brand or product or event being marketed, is a particularly powerful form of storytelling widely used in marketing. However, far too often, musicians and ...
6 Reasons You Think People Will Support Your Music Crowdfunding Campaign (and Why You're Wrong)
By Ian Anderson of music crowdfunding blog Launch + Release. As a musician, you typically have no problem imagining how awesome your new idea is going to turn out... It's sorta like picturing how your ex will suddenly take you back when they hear your song. Or how a room full of 500 people will want ...
4 Music Law Myths That Indie Musicians Need to Unlearn
By Mita Carriman Esq. (@nymusiclawyer), NYC entertainment lawyer at Carriman Law Group and band manager. As an entertainment attorney who was once an indie artist myself involved in a few different artistic disciplines, I know that the bridge between law and art doesn't always seem straightforward. There's certainly a lot of gray area, which could lead ...
Investing in Individuals: Future Royalties and Future Prospects
Financial news items periodically remind us that there are a variety of ways to raise funding from any asset or class of investors. David Bowie sold bonds backed by revenue from Bowie's recordings in the late 90s, now crowds fund a wide range of music projects for artists without previous access to such funding. A trend ...
The Tools of Music Fan Engagement [part 2]: Newsletters
In Part 1 of Bandzoogle's Tools of Music Fan Engagement" blog series, I discussed blogging. Another important tool to use for fan engagement are email newsletters. Having an email newsletter might sound a little old school, but the reality is that it's still proving to be the best way to keep in touch with your fans ...
Adrian Grenier's Wreckroom Bubbles Along in Brooklyn
Wreckroom is getting close to a year old and it seems to have settled into a pleasant groove. Adrian Grenier and friends open their basement recording studio to record a song and shoot a video. The audio and video are distributed on the project's channels and via participating acts. It's an increasingly common model for web ...
The Business of Phish: Building a Tribe
A recent post on the Priceonomics Blog looked at The Business of Phish" with a focus on the early years of Phish's steady development and the eventual emergence of Phish as an improvisationally-oriented jamband and touring phenomenon. Along the way they hit three touchstone concepts of contemporary tech and marketing that are well-illustrated by musicians at ...
Collective Artists Launches Web Promo Cooperative for Musicians
Recently TalkApolis and Hal Willis, the former CEO of Country Music Television, announced the formation of Collective Artists, an opportunity for musicians to cross-promote on the web to increase awareness and social media reach. The announcement may overstate its points but, in a video presentation, the demonstrated ability of TalkApolis shows to build audience via cross-promotions ...
New Music Industry Think Tank Maintains There Are No Music Tech Tools for Poor Musicians
Back Porch Group is a new think tank for the music industry that claims to tell the unvarnished truth." They're off to a strong start with their first blog post taking the stance that music tech companies aren't serving musicians who are scraping by on low-paying day jobs while trying to build careers in music. I, ...
9 Tips for Throwing an Awesome CD Release Party
Solveig Whittle (@shadesofsolveig). I did something important this weekend. It was important because I'm dying. Not anytime soon, mind you, but someday I won't be here. So, because I could - because it mattered to me - this weekend I did a few things I enjoyed doing a lot. Things on my bucket list. These were ...


