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7 Steps to Creating a Perfect Music Page for Your Website
When it comes to having music on your website, installing a site-wide music player or embedding a player on your Homepage just isn't enough. Remember, your website is your main hub on the Internet. If there's any place that fans should be able to find all of your music, lyrics, and some free downloads, it's on ...
35 Things to Consider when Starting Your Own Record Label
The following guest post is an excerpt from the new 4th Edition of Music Is Your Business by Christopher Knab. Deciding to release your own record is only a good idea if you know what you're getting into. As you read through the following questions, mark the ones that you can't answer and make an effort ...
How to Make the Most of Your Music on Spotify
If your music is on Spotify you can choose to take a passive approach and simply make it available to people who seek it out. But if you want to make the most of being on Spotify, then you'll have to become more actively involved. Hospital Records' Matt Riley recently shared his take on what you ...
Steve Aoki's Manager on Getting Famous Online: Stop Promoting and Start Entertaining
The folks at JustGo Music managed to slow down Steve Aoki's manager Matt Colon long enough to discuss how Aoki got so famous online. Aoki has capitalized greatly on his over-the-top personality and his web presence reflects that personality. Yet Colon says the biggest secret has been making the shift “from promotion to entertainment" and pursuing ...
Don't Let Criticisms of Music Crowdfunding Stand in Your Way
Though a variety of people, some of them undoubtedly well-intentioned, have criticized music crowdfunding over the last few years, their criticisms generally fall flat. Ranging from namecalling to misrepresenting financial reality, such criticisms indicate objections that are fairly limited and fail to recognize crowdfunding's emergence as a legitimate approach to funding. One could simply reject all ...
5 Tips for Breaking Into Music for Film by Elliott Wheeler, Arranger for the Great Gatsby
By Elliott Wheeler (@elliott_wheeler), a screen composer, producer and cinematic indie-pop musician based in Sydney, Australia. He was the Arranger and Additional Music Producer on Baz Lurhmann's The Great Gatsby. I'm often asked how one goes about getting into scoring for film and soundtrack work, particularly on a project the scale of Gatsby. The answer (and ...
Ryan Leslie Goes Direct to Fans: Building Community, Bypassing iTunes
Musician and producer Ryan Leslie took a break from studio work to fill me in on his direct to fan approach that features personal communication and a private fan network. Building to the release of “Black Mozart" later this month, Leslie is combining web tools and mobile communication to bypass as many middlemen as possible while ...
Know Your True Fans: The Echo Nest's Advice to Music Services Works for Musicians Too
Yesterday The Echo Nest released a White Paper detailing their ability to apply predictive models to user behavior on streaming music services in order to identify users of free ad-supported services that are likely to be of highest value for a particular service. While such a report might seem a bit distant from the concerns of ...
12 Tips for Promoting Your Music on Twitter
By Chris Robley of CD Baby's The DIY Musician. You're busy. You've got songs to write, gigs to book, shows to play, rehearsals to run, and much more. While it's important to be active on YouTube, Instagram, Facebook, and Twitter, you need to make the most of your time on those networks without getting sucked into ...
3 Approaches to Creating a Viral Music Video
Pretty much everybody wants their music video to go viral and almost nobody can guarantee such an outcome. Recently a trio of approaches for helping make that happen came to my attention including viral video creation contests on the recently relaunched Tunected, the advice to “think like a street magician" and an impressive example of a ...
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