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Ryan Holiday on Traditional Marketing, Growth Hacking and Music
Inspired, in part by Ryan Holiday's new book “Growth Hacker Marketing“, I recently introduced some ideas about growth hacker marketing for musicians. I then spoke with Holiday about how his ideas apply to musicians including Alex Day with whom he has worked. Growth Hacker Marketing focuses quite a bit on a binary of new and old approaches ...
Notes from the Indie Label Front Lines
Some aspects of running an indie record label weren't changed by the web. Everybody used to work really hard and had to adjust to changing realities that were often quite harsh. But these days there's more of a sense that everything's up for grabs and that there is no one right way forward. I've been checking ...
Go Beyond D2F Sales and Create Music Campaigns That Fully Engage Your Fans
D2F or direct-to-fan is a key topic of our time whether considered as an approach to ecommerce or a core focus of business. Numerous D2F services now exist making it possible for musicians and/or their teams to take music, merch and ticketing sales directly to fans using self-serve online tools. But once you get past a ...
3 Critical Steps for Musicians to Build Fan Engagement
C. Vincent Plummer ( @cvpmusic ) is a Musician, Co-Founder, & Social Strategist for Bedloo. Over the years, I've sat at a lot of breakfast tables with local musicians recapping last night's gig. Usually the conversation starts about the nuts and bolts of the evening itself, but many times, the theme of the conversation moves towards ...
It Takes More Than Metrics to Understand a Musician's Audience
(UPDATED) In a new study by Microsoft researcher Nancy K. Baym, the author discusses musicians, music companies and their use of metrics. She interviewed a number of musicians and business people about their use of data gathering tools to identify and relate both online and offline audiences. The picture is as you might imagine with musicians ...
Complete Musician's Guide to Preparing for a Publicity Campaign
By David Roberts is founder of Nashville consultancy the Sunshine Promotion company. He blogs at “Sunshine Promotion“. I've touched on publicity briefly in other articles, but recently I had the chance to sit down with Laura Goldfarb over at about the ins and outs of a properly executed publicity campaign. Huge thanks to Laura for her ...
Website Design and Internet Strategy Services by Maxim Micheliov's design4music.org
design4music.org has successfully built over 40 musicians websites and is ready to provide excellent web design services to you. If you're a musician, record label owner, presenter, or jazz organization, and are in the market for website design services, Contact Max Micheliov to discuss options. design4music.org delivers: A unique, artistic design. Carefully planned structure and navigation. ...
5 Tips for Keeping Your Music Gear Safe on Tour
Ari Herstand tells an all too common story of having his music gear ripped off and then goes on to share a series of tips for keeping your gear safe. Planning ahead and thinking things through can make a big difference even for local shows. If you have additional tips for keeping your gear safe, please ...
Breaking Into the Music Business Today
By Mika Salmi, CEO of creativeLIVE. Whether you love making music, or love listening to it, there are now more ways than ever to break into the music business. It's been 14 years since Napster emerged, marking the start of an industry-wide revolution. Today, more music is being made and listened to than ever before, and ...
Musicians: Why Your Self-Presentation is an Important Part of Your Music
A recent study showed that volunteers could more accurately identify the winners of music competitions by watching video without sound rather than video with sound or audio alone. It raises the possiblity that visual cues are a much more important aspect of evaluating music quality than we realize. At the very least, the study is a ...
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