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Advertising Tips for DIY Musicians
DIY musicians using advertising to promote their work is rarely discussed on Hypebot though we do cover a wide range of marketing approaches including other forms of advertising. But given the ability to target specific populations with low-cost online ads, it's something DIY musicians should certainly consider. Jon Ostrow recently addressed the issue of advertising from ...
5 DIY Music Marketing Myth-Busting Insights
Dotted Music's Andrew Apanov shares his take on music marketing myths with Ilpo Kärkkäinen of Resoundsound. Along the way he busts myths of meritocracy, one-size-fits-all business assumptions and social media number chasing. In the process he shares a number of ideas worth considering on their own. Here are 5 insights he shared in this myth-busting conversation: ...
Three Simple Rules of 21st Century Business on the Web
By B.J. Jansen After much consternation and thought about the impact that piracy and the web have brought into the world of intellectual property, I've identified three simple constants. I'm sure my observations may draw criticism, however I feel that the best way to navigate today's internet webscape is to control what you can control. As ...
Why Branding Is More Important Than Ever
By B.J. Jansen Branding, is now more than ever, the most important investment an Artist can make towards their own career success. Today is one of the greatest times to be in the music industry. We have more educational, technological, and musical content and freedom available on a daily basis than at ...
Keys to Successfully Launching and Promoting a Music Video
By Corey Rice of The AristoMedia Group. In 1995, Michael Jackson spent $7 million dollars on his music video ‘Scream’ and the world watched on MTV. Two decades later, Bob Dylan made his video ‘Love Is Lost’ for $12.99 and everybody watched it on online. Music videos have changed immensely over the past couple of decades ...
9 Tactics for Building and Keeping Your Band's Twitter Following
By Patrick Hertz of Tinderbox for the Sonicbids Blog. As you (hopefully) know by now, Twitter is one of the best online marketing tools you can have in your band’s toolbox. It’s a free and simple way to communicate directly with your fans, but you’ve got to be strategic about when and how you use it to ...
7 Tips for Marketing Your Music on Streaming Services
We're in a weird transitional period in relationship to streaming music services. It's hard to know which service will survive and whether or not focusing on streaming alternatives to Spotify and Pandora, such as YouTube, is a better bet for the future. But if you are embracing or are now ready to embrace streaming music services, ...
An Action Plan for Connecting Directly with Your Fans After the Show
By Andrew Hall. This article originally appeared on the Sonicbids Blog. “Thank you, [insert appropriate city]! Goodnight, everybody!” Okay, you’ve just melted the faces of your largest crowd to date. Now what? Hang out in the green room? Drink at the bar? Go to the hotel or home? No, no and no. With the final note ...
Build an Audience by Focusing Your Energy on People Who Connect with Your Music
There's a recent piece about a musician who has built a huge online following by simply focusing on those who care enough to interact with him online. I can't find the article now but the theme of focusing on those who care, rather than amassing large numbers of likes and whatnot from those who are simply ...
Successful Musicians Share Simple Wisdom for Rising Artists
By Dave Kusek of New Artist Model. This article originally appeared on the Sonicbids Blog. One of the best ways to learn about success in the music industry is by listening to words of wisdom from people who have already “made it.” These successful musicians have experienced a lot. They’ve found out what works and what ...
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