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8 Steps to Creating an Effective Sales Promotion Strategy for Your Music
By Bobby Borg on Sonicbids.com Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions in the consumer world. While it's true you'll have to give away your music for free to build awareness and help start a buzz, ...
PledgeMusic President Shares 9 Proven Direct-to-Fan Strategies
By Jayce Varden from the Sonicbids Blog. One of the most rewarding opportunities for loyal fans in the 21st century is the ability to watch the artists they love create and release music in real time. Invaluable for the artists themselves is learning the process of constructing direct-to-fan strategies that work for both the band members ...
9 Expert Tips to Make Your Band's Marketing More Persuasive
By BobBy Borg from SonicBids.com Direct marketing is the process of bypassing intermediaries to communicate directly with fans, build awareness, and generate sales. Emailing tour dates, texting announcements about contests, posting website links to your fundraisers, even phoning reminders and mailing postcards about your record release are all direct marketing methods. In all cases, the most important ingredient ...
3 Creative Album Release Strategies for Artists at Any Level
By Dave Kusek on SonicBids Blog Today, with all the new technology and different ways to reach your fans, there are more ways to release your music than you can count. As cool as it may be to have all these options, it’s sometimes hard to decide which release strategy is best for you and your ...
Peter Hollens Goes from DIY to a Major Label Release
Peter Hollens, an a acapella YouTube star whose music videos often seem much grander than their budgets, is hard at work in preparation for the upcoming release of “Peter Hollens," his first traditional album release on Sony Masterworks. It's an interesting time for Hollens because working with a major label is a new process and one ...
New U.S. Tax Court Ruling Should Help Indie Artists
By entertainment attorney and indie artist Christiane Cargill Kinney (@musicalredhead) from The DIY Musician. As independent musicians, there are many times when we have to work second jobs to make ends meet, and after you factor in the costs of recording, manufacturing, marketing, touring, and other legitimate business expenses, not to mention sharing any profits you ...
Steve Rennie on the New Music Industry: It Really is Easier but the Tough Didn't Go Away
Steve “Renman" Rennie is likely best known as the music manager for Incubus who he's worked with from their initial record deal. Lately more are getting to know him through his online educational activities teaching new comers about the music business. I spoke with Rennie yesterday and found out that his interest in education isn't just ...
How to Turn Your Fans into Superfans
By Hugh McIntyre from the SonicBids Blog. While the term “fan" may be a bit vague at times, “superfan" is not. Superfans might not be as plentiful as those who simply like some of your music, but they're worth their weight in gold. They're the ones who don’t hesitate to spend a month’s rent for a ...
If You Only Pay Attention to What's Happening in Your Music Genre, You're Missing What's Happening
Musical genres are divided for a lot of understandable reasons including the fact that complex societies like the U.S. are divided. But in a time of rapid change such as we're currently undergoing, essentially the digital edition of the late 1800s, the danger for musicians is not just in being left behind aesthetically. Not keeping up ...
Getting Gigs, PT. 2: The Hunt for Bookings
By Yannick Ilunga from The Jazz Spotlight. This is the second of a three-part article (in case you haven’t yet, check out the first part What To Do Before You Start Looking). As discussed in the first part, before start looking for gigs you should: have your music available on digital format have an active online ...
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