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6 Ways to Kill Your Music Career
By Bobby Borg on Sonicbids Blog Most artists spend months writing, recording, and finalizing their songs, merch, and live performances for the marketplace, only to make repeated mistakes when it comes to promoting themselves. Don't let this be you. Here are six career-killing mistakes you want to be absolutely sure to avoid. 1. Not communicating a consistent brand Many artists fail to understand that literally everything – their name, logo, song titles, merch designs, ...
Understanding Crowdfunding
By Luiz Augusto Buff and Peter Alhadefffrom Berklee College of Music's Music Business Journal Musicians, artists, and music business entrepreneurs need cash to start a project and nurture it to fruition. They are hardly unique in this respect, and face many of the considerations that the general public does: i.e. is the need for money for the ...
Where's the Cash for Musicians Today and Beyond?
At last month's SF MusicTech Summit, a panel including Dave Cool (Bandzoogle), Zack Greenburg (Forbes), Kristin Thomson (Future of Music Coalition), Wade Metzler (SoundExchange), J Sider (BandPage) and Amy Dietz (INgrooves) discussed where the money is for artists in today's music industry. Being a self-sustaining artist a hard row to hoe—as Dave Cool pointed out, some of ...
Maximizing Musical Collaboration Through Video Conferencing
When it comes to enjoying music, there are more listening options than ever before. Whether you prefer the old school record or something more contemporary like MP3s or a streaming service, the fact is, music is so easily accessible that it’s just about impossible to imagine a time when you actually had to attend a live ...
Making Money as a Musician Outside the Box
By Brian Buchanan of Jubilee Riots on The Bandzoogle Blog Today more artists than ever before are making a living touring original music. Many small and mid-sized venues are thriving, and creative acts are finding new and intriguing ways to expand their reach beyond their local scene. Thanks to dozens of new technological tools, bands are finding it increasingly ...
How to Pitch Your Band when You Can't Afford PR
By Amy Sciarretto on Sonicbids Blog As my recent “Ask a Publicist“ article explained, having a publicist is an essential tool for your band's growth and success. But not every band can afford the spend, depending on where they are in their development. So if you're not signed to a label with in-house PR, relax. You are not S.O.L. There are ways to do ...
5 Things That Smart Musicians Do Every Day
By Dylan Welsh on Sonicbids Blog The sheer number of tasks that need to be completed on any given day can overwhelm anybody involved in music professionally. In today's industry, most musicians end up wearing many different hats in order to make ends meet. Everywhere you go, independent artists have to not only write and perform the music, but record it, market it, book shows, and do their own press. Getting organized ...
How to Create a Squeeze Page to Easily Collect Fans' Email Addresses
By Dave Kusek on Sonicbids Blog For the most part, your fans aren’t created overnight. It's usually a long process built on multiple impressions as fans climb up the ladder from interested party to paying customer. Your email list is the best tool you have to move fans up that ladder. Social media is, of course, a good starting place, ...
4 Simple Steps to Creating a Killer Press List
By Janelle Rogers on Sonicbids Blog When I built my first press list, I put every small town paper on there, including journalists who covered genres we would never consider promoting. Since then, I've created press lists with 500 media contacts and ones with as few as 50. One thing I’ve learned is that your results with a small, highly targeted, and individualized list ...
Why It's Crucial to Declutter Your Band's Digital Presence
By Tyler Allen on Sonicbids Blog One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is constantly changing. It's constantly in flux with new media platforms appearing a few times a year and others fading into obscurity. In that kind of changing ...
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