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CASE STUDY: Indie Rockers Torche Find Success With Interactive Marketing Strategy
Last year, Torche was prepping for another studio album release, their 4th to be exact. Even in the very early stages, the team at The Orchard thought that Restarter, the Florida band’s first album on Relapse Records and one filled with a harsher, heavier-than-ever Sludge Metal sound, was going to be one for the books. Guest ...
Connecting With Fans Through Messaging Apps
Communication is always a priority, you can never seem to have enough of it. It’s no wonder that messaging apps and services are continuing to see a growth trend. There are many to choose from, some you likely already use to stay in touch with friends and family. Let’s start by looking into a few platforms and ways to connect and engage with your fans ...
8 Strategies That Will Change The Way You Think About Pricing
For many young and developing artists, pricing is merely the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, as illustrated below, pricing is something that is far more strategic. While you won’t be able to pull off all of the following strategies, these 8 ...
Understanding Social Media Engagement
Navigating the many different social media platforms can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect with your audience. When looking at social analytics, there are a lot of numbers, but one of the most important metrics is always “Engagement.” Guest Post from Team ...
7 Things Publicists Wish Bands Knew
Bands and their publicists are a team. However, too often bands are laboring under the illusion that there is an A + B = C formula when it comes to publicity, when that could not be further from the truth. Guest Post by Amy Sciarretto on Sonicbids Blog Publicists are the nerve center of the operation, and most ...
6 Critical Website Tips for Freelance Musicians
It's a web-based world, and if you're running a business, it's almost career suicide to not have a great website. As musicians, it's important to remember that we're essentially running a small business for our skills and talents. A well-developed website is an extremely powerful tool for the freelance musician. Guest Post by Dylan Welsh on Sonicbids Blog It ...
Why You Must Treat Music Like A Business
It’s the least sexy part of being an indie musician: making money. Mostly because when you’re still in the early stages as an artist, you’d much rather talk about the thousands of listens you’re getting on SoundCloud than the few hundred dollars hitting your bank account every so often. Guest Post by John Steen on SoundAndSubstance.com You take ...
3 Things All Artists Need To Know About Their Fans
Your fans are (obviously) the lifeblood of your music career. You need to know who they are, what they want, and how you can best cater to their needs to effectively to communicate with them. Guest Post by Tyler Allen on Sonicbids Blog Just as any brand or business should be aware of their customer demographics to better ...
Four More Ways to Boost Your Music Sales
In part one of this series, Bob covered Four Things You Can Do to Generate More Music Sales. In part two he offers four more actions you can take to increase your money-making potential with music. This post is adapted from Bob's book, The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes ...
What Most Musicians Don't Understand About Selling Music
Why did you become a musician? I bet “because I love promoting and driving sales" wasn't on your list of reasons. But these days, musicians have to take on the responsibilities of promoting, distributing, and selling themselves, especially during the early stages of their careers. It may not be the reason you set out on your ...
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