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How To Build A Spotify Playlist That Appears In A Search
If you're hoping to get your song on a major Spotify playlist, it's important to first cut your teeth on lower-level playlists, until eventually Spotify's algorithm picks up on what's going on down below and elevates your song to the top. One good way of doing this is to build your own playlists. Guest post by ...
Twitter For Events & Concerts: What You Need to Know
The world of social media is tumultuous and ever-changing, and nowhere is this more true than on Twitter. This means that if you're planning on promoting an event on the social media platform, your marketing strategy needs to be able to evolve, and quickly. Guest post by Rachel Grate of Eventbrite Social media moves fast, but nowhere ...
Tips For Creating Great Music Promo Items In The Music Business
While marketing merch may not be most musician's favorite part of the business, it remains a critical aspect. Here we review some tips on how to create promotional items that will market the band independently. Guest post by Emma Miller True fans love to have and collect items with an imprint of their favorite band. It’s ...
Guide To Independent Radio Promotion: Why It Still Matters
The term radio has transcended the idea of terrestrial broadcast, and is now representative of connection through curation. That said, it remains an invaluable marketing tool, perhaps more now than ever before. Guest Post by D. Grant Smith on Soundfly's Flypaper What we mean when we talk about “radio” these days is so much more than ...
The Musician’s Guide To SoundCloud: Part 3
Welcome to the third and final installment of our Musician’s Guide to SoundCloud! Now that you have your brand-spankin’-new page all set up, it’s time to begin building a following. This is crucial if you want to garner music publicity in the future as a page with no plays or following will not be appealing to ...
Spotify, Playlists and Profitability: On Playing The Long Game
Lucas Gonze shares his response to Mark Mulligan's piece on why Spotify struggles with profitability, and takes a look at what the streaming service's most logical path forward may be if it hopes to make money down the road. Guest Post by Lucas Gonze on Medium Mark Mulligan asks why Netflix is profitable but not Spotify, ...
The Musicians Guide To SoundCloud: Part 2
We’re back with part two of our “Musicians Guide to SoundCloud!” Today we’ll be tackling the issue of what you need to look for when submitting to playlists or accounts to be reposted on. If you have not read Part 1 (it’s good!) take a peep. While there are countless factors that determine weather or not ...
Why DIY Is The Best Way [Broken Raven's Kevin Clark]
Here Kevin Clark of the Scotland-based rock band The Broken Ravens explains how the application of a DIY ethic, coupled with massive amounts of hard work has allowed the band to grow their success overseas in the US. Guest Post by Kevin Clark on IQ Things changed for The Broken Ravens after our invitation to showcase ...
5 Tips To Supercharge Your Spotify Marketing Strategy
As Spotify becomes an ever growing presence in the streaming market, it is becoming increasingly important for artists to position their music in a way that maximizes fast streaming results. Here Manuel Overbeck shares five tips for doing just that. Guest Post by Manuel MANTU Overbeck Accepting the challenge of the fast changing music market is no longer ...
How Often Should You Release New Music?
Here Hugh McIntyre explores the two sides of an issue many independent artists struggle with: how frequently to release new music and how releasing music often, and releasing music rarely both have their advantages. Guest post by Hugh McIntyre on the TuneCore Blog [Editors Note: Columnist Hugh McIntyre explores what many independent artists often question: How often should ...
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