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5 Steps To Get Your Music On Spotify, Apple Music Playlists
With the streaming age now a present reality, playlist placement has become a critical part of any band or artists release strategy. Here we look at five important steps to follow in order to give your music the best shot possible at landing on key playlists. Guest post by Bobby Owsinski of Music 3.0 Getting your ...
Indie Artists Can't Afford To Skip Streaming: A Look At The Numbers
In this illuminating look at a year in streaming, CD Baby CEO Tracy Maddux examines how indie artists are beginning to see appreciable payouts from online streaming services, although other revenue sources still remain important and valuable. Guest post by Tracy Maddux, CEO of CD Baby It was a watershed year for the half-million or so artists and ...
Best Time, Frequency For Sending Your Event Emails
An oldie but a goodie, email remains one of the most effective and powerful tools in your event promotion toolkit, but to optimize its effectiveness, one must plan for the best times and proper intervals at which to send said emails out. Guest post by Maddie Veal of Eventbrite Email is a direct line to potential ...
5 Essential Tools For DIY Music PR
In the current music economy, up and coming artists are often expected to do work traditionally handled by labels and A&Rs themselves, including most of the leg work when it comes to PR. Here we look at five must-have tools for the independent artist working to break into the industry. Guest post Tyler Allen of the ...
10 Key Social Media Tips For Musicians, Bands
If handled correctly, social media can be one of the best free ways for artists to gain exposure and get their work in front of fans, as well as potential fans. Here we share tips on how artists can maximize the presence on social media without breaking the bank. Guest post by Lee Jones of Ditto ...
Understanding Personalized Audio Ads On Pandora and How They're A Game Changer For Music (And Other) Marketers
The music industry is fairly familiar with the music side of Pandora. But there's another side of the streamer that also presents a powerful opportunity- the ad platform monetizes its free radio service and a new partnership that delivers personalized targeted audio ads. By Glenn Peoples, Music Insights and Analytics of Pandora Key takeaway: in creating ...
10 Graphic Design Trends To Make Your Next Music Project Pop
I often advise my students at Berklee Online and the musicians that we work with at Skyline Artists that it is smart resource allocation to spend a little bit extra on design. Not only does it brand your project as something special, it can be reused and monetized in so many ways from album cover to web ...
The Downsides Of Releasing Music Often Instead Of Rarely
In this second installment of a two-part series, Hugh McIntyre explores how the timing and frequency with which you as an artist release music can effect the success of said release, and your career as whole. In part two, he examines the disadvantages inherent in releasing music too often. Guest Post by Hugh McIntyre on the ...
How To Get Press Coverage For Your Band - Pro Tips For Writing Promo Emails
Getting good press coverage for your band often requires crafting the perfect promo email. Here we look at what the necessary components of a great promo email are, depending on the needs of both the sender and the recipient. Guest Post by Kira Grunenberg on Soundfly's Flypaper What defines a great promo email? And what does ...
