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The Publicist: Scott Thompson
by B.D. Lenz
My previous column at All About Jazz called, Mind Your Business, covered the aspects of managing your own music career as a DIY jazz artist. Throughout that twelve-part series I covered such topics as booking, promotion, and touring. I've had to learn all of these skills on my own and figured there were artists in the ...
Part 12, Just be nice!
by B.D. Lenz
I've truly had a great time writing these “Mind Your Business" articles and want to thank you if you've been following along. I genuinely hope that people have gotten some useful information and inspiration from them. This will be my final installment in this series as I feel like I've covered everything I wanted to say ...
Part 11, Be Prepared
by B.D. Lenz
When I was younger I was a Boy Scout. I really enjoyed the experience and learned a lot from doing it. Probably one of the most important lessons I learned from scouting is one the simplest. The Boy Scout “motto" is be prepared and following that has helped in many situations I've faced as a bandleader. ...
Pt. 10, Video and the Evolution of the Press Kit
by B.D. Lenz
I first started booking gigs for my band during the days of mailing tapes: manually copying cassettes and their inserts, then delivering an armload of clunky packages to the post office. If someone had the ability to burn CDs on their own computer and mail something digital, that was a big deal! Then came the rise ...
Meet B.D. Lenz: Contemporary Jazz Guitarist
Featuring the music of B.D. Lenz
Duration: 3:41
Part 9, The Boring (Must Do) Stuff
by B.D. Lenz
When most people think of leading their own band, they imagine the freedom of playing their own music, the adulation of fans, and the exhilaration of touring the world. What they don't often imagine is sitting in an office writing up contracts, requesting deposits, and filling out insurance applications. These dull tasks aren't why musicians started ...
Pt. 8, PR for Dummies
by B.D. Lenz
I've often thought to myself: “Miles Davis never had to deal with things like mailing lists, and websites, and posters... and press releases!" While this is no doubt true, we live in a different world than Miles Davis did and we're not Miles Davis. Throughout this column I've tried to stress how, in this ...
Pt. 7, Touring Logistics
by B.D. Lenz
In my last column, I covered the first step of booking a tour: getting the gigs. And while it's easily the most important part, it's really just the beginning of the road. There are matters including transportation, lodging, gear and PR, amongst others, to still contend with. Logistics isn't the most exciting of topics, especially to ...
Pt. 6, Touring: Booking the Gigs
by B.D. Lenz
Booking a tour for your band might be about the most ambitious (and insane) endeavor you will attempt as a musician. To do it requires that you apply many of the skills that I've covered throughout my columns, including booking, networking, PR and use of social media, as well as some I haven't, such as tour ...
Pt. 5, Digital Drink Coasters?
by B.D. Lenz
In the previous installment of this column, I discussed the undertaking of making a record on your own. In particular, how to fund it and how best to spend those funds. Now it's time to talk about what happens once those boxes of CDs have arrived and are cluttering up your basement... Now what? How do ...
