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PledgeMusic President Shares 9 Proven Direct-to-Fan Strategies
By Jayce Varden from the Sonicbids Blog. One of the most rewarding opportunities for loyal fans in the 21st century is the ability to watch the artists they love create and release music in real time. Invaluable for the artists themselves is learning the process of constructing direct-to-fan strategies that work for both the band members ...
8 Steps to Creating an Effective Sales Promotion Strategy for Your Music
By Bobby Borg on Sonicbids.com Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions in the consumer world. While it's true you'll have to give away your music for free to build awareness and help start a buzz, ...
How Records Were Made
Back before Spotify and clouds and downloads and iTunes and CDs, there were things called records, which today are making something of a comeback. First came single-song sides spinning at 78rpm, followed by the 10-inch album, 7-inch 45rpm and the 12-inch LP. Turntables came with a tonearm and a needle attached. When you placed the needle ...
STLJN Saturday Video Showcase: Rashad Becker and Eli Keszler
This week, let's take a look at Rashad Becker and Eli Keszler, two musicians who will be sharing a bill playing separate sets in a concert presented by New Music Circle on Saturday, November 8 at The Luminary. The German-born Becker is known in the music industry as a mastering and cutting engineer with more than ...
The Lead Sheet: Twin Cities Live Jazz, October 24-30
The week before Halloween and don't be spooked out if you hear some jazz goblins nearby! The options this weekend and over the following nights are scarily good. Big Gigs This Week Friday, October 24. One of the Twin Cities most prolific composers and a frequent bandleader, Jeremy Walker rounds up a quartet of frequent cohorts ...
Jazz This Week: John Pizzarelli, Esfoma, the Cunninghams, a Tribute to Charles Mingus, Bad Luck, and More
Autumn is definitely in the air in St. Louis, and it's looking like a fine weekend to get out and hear some live jazz and creative music. Here's a look at some of the most noteworthy performances coming up over the next few days... Tonight, singer and guitarist John Pizzarelli opens a four-night engagement continuing through ...
Ray Anthony: Big Band Story
In 1963, bandleader and trumpeter Ray Anthony hosted a TV show from Hollywood called The Ray Anthony Show. In the following six-part video series, Anthony pays tribute to the swing bands of the late 1930s and '40s. What's fascinating about this showcase is that you get to see how the bands voiced their individual sounds as ...
Buddy Defranco and Kenny Drew
Clarinetist Buddy DeFranco and pianist George Shearing toyed with a quintet format in the late 1940s. But before they could record together, the two went their separate ways in 1949. Buddy signed with Capitol and Shearing with MGM, bringing in vibraphonist Margie Hyams to assume Buddy's sound. But by 1951, Buddy decided to join MGM as ...
5 Ways Indie Labels and Artists Can Increase Music Monetization
From the INgrooves newsletter. 1. Today’s music marketplace is dynamic! Understand how to maximize monetization for all platforms. Two key examples are YouTube and Spotify. YouTube channel maintenance should focus on: regular updates, thorough claiming procedures and integration with other social media channels. 2. On Spotify, fanbases should be built from within: get profiles verified, create ...
Don Byas in Paris, 1946-54
The buildings and monuments of Paris were largely untouched during World War II by the Nazi occupation. Paris also endured little in the way of Allied bombing or German sabotage during its liberation. The city was too pretty. As a result, its infrastructure remained intact. For the first few years after the war, the city suffered ...
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In Tribute To...
Points of View: Celebrating Dave Holland
Interview
Boney James: A Simple Man And A Lifetime Study
Interview
Miles Okazaki's Monkathon: The Complete Thelonious...
Interview
Bill Bruford And Pete Roth: A One-Of-A-Kind Juxtaposition
Musician 2 Musician
Steve Coleman on Dave Holland
Live Review
Isaiah Collier Plays Coltrane: Live at Jazz Alley in Seattle
Reanimating Conversations Past
John Scofield: Meant To Be
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