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How To Build, Nurture Your Community On And Offline
Community can be a dangerously nebulous word, and taking the time to develop one as a band or artist can be an intimidating prospect, particularly when there are so many other aspects of your life as a musician to keep track of. Here we look at some the best ways to cultivate a community both on ...
SEO Strategy For Making Your Music More Discoverable In 2019
If you're looking to get serious about your music career in 2019, it's important to put some effort into making your material discoverable online, in what has become a decidedly crowded field. Whether you're trying to sell concert tickets, merch, or just trying get new fans to hear your music, spending a little time developing a ...
Amazon’s Ad Supported Strategy Goes Far Beyond Spotify
With Amazon reportedly close to launching an ad supported music service that directly competes with Spotify's free tier, MIDiA analyst Mark Mulligan looks at the wider implications of the internet giant's ad supported strategy By MIDiA analyst Mark Mulligan from his Music Industry blog Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s ...
The Beatles, Rolling Stones and Artist Positioning
Manager Jake Udell reflects on the authenticity and image of modern artists, and how, historically, managers for groups like The Beatles and The Rolling Stones worked to successfully cultivate very distinct but very different images for both groups. By music manager Jake Udell from his Art of Manager The other day, an artist representative told me ...
Johnny Mandel at the Movies
Another jazz artist who became a spectacular composer, arranger and conductor for the movies starting in the late 1950s is Johnny Mandel. His haunting love themes, sweeping strings and nocturnal horns were more brooding and jazz influenced than any other Hollywood arranger. Here are 10 of my favorite Johnny Mandel scores: Here's the main theme from ...
iHeartMedia’s IPO May Demonstrate Future Of Music Radio
In an effort to pay down its massive debts, iHeartMedia is set to file for an IPO, a move by the bankrupt internet radio company which could be indicative of what the future may hold for other music companies involved in radio, and specifically internet radio, may do moving forward. Guest post by Bobby Owsinski of ...
If Audio Is Hot, Why Isn’t Radio Partying?
While the massive uptick in the popularity of audio seems like it should be good news for traditional broadcast radio, the reality is that much of this resurgence has manifested in the form of podcasts and new forms of tech like smart speakers. Guest post by Fred Jacobs of Jacobs Media Strategies You'd have to be ...
Neal Hefti at the Movies
Like Henry Mancini, arranger-composer Neal Hefti turned to the movies for work in the 1960s and beyond. Best known in the '50s for updating the swing of Count Basie's band, Hefti wrote movie scores in the '60s that were distinctly jaunty, jovial and wistful They crystallized the young-adult mood of those years. He knew how to ...
Take Five With Walter Smith III
by AAJ Staff
Meet Walter Smith III: From a young age, Walter began taking music very seriously. My first gig was playing at a McDonalds in Houston with another saxophonist. I took a solo on Blue Bossa." It was terrible. People clapped, and I figured if I could get away with that and get applause, how could ...
Musician’s Guide To Growing A Massive Email List
As old school as it may sound, email is still the most effective and consistent way to communicate with and monetize your fans. Here, Ariel Hyatt and the CyberPR offer a step by step guide to building a massive email list. By Ariel Hyatt of CyberPR You probably have some interest in making money from your music yes? ...


