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News: Technology

The Effectiveness of Email Marketing Campaigns

October 29, 2010

Email marketing plays a key role in direct-to-fan campaigns. Below is a demonstration of why it's an important aspect of any marketing initiative and how other businesses are using email to reach their customers. The methods of determining success vary, but so do the reasons why people will open your email in the first place. Take ...

News: Technology

2 New Google Features Could Help Artists Find Fans

October 29, 2010

Google has introduced two new location based features that offer opportunites for musicans building a fan base in their home town, as well as those on tour. The first, Place Search, was designed to make it easier to find local businesses along with maps and reviews, but it also could make it easier for fans to ...

News: Technology

Top 10 Things to Expect from Limewire Shutdown

October 29, 2010

This guest post is by David Barrett, he's is the founder of Expensify. Attention people of the year 2000. At long last, and to no surprise to anyone, your beloved Limewire has been deemed illegal and shut down by the friendly folks at the RIAA. Don't panic, we've been through this before. Here are ten things ...

News: Music Industry

Spotify Inches Closer to U.S. with Cash in Hand

October 29, 2010

(UPDATED) I'd heard from sources that talks between Spotify and labels have been getting more serious recently after months of little movement, but not because they're suddenly loosening their licensing terms. Greg Sandoval of CNet says that the primary reason that the majors may be letting Spotify into the US is because they're being offered big ...

News: Music Industry

Brands Are the New DJ for Indie Artists

October 29, 2010

More and more, brands are partnering with indie musicians. In this video, indie artist AM and David Deal, VP of Marketing for Razorfish talk about how brands can partner with upcoming artists and how Razorfish works with AM. Deal thinks that brands are the new DJ for indie artists. Do you agree?

News: Video / DVD

DVD Review: ASKVideo's Studio Concepts, Gear and the Physics of Sound

October 29, 2010

Comprehensive instructional videos on recording techniques can be hard to love. They can be extremely dry, offer an overabundance of information, and can generally be difficult to navigate though in order to find the answers you are looking for. But Studio Concepts, Gear and the Physics of Sound, the first installment of ASKVideo's The Studio Edge: ...

News: Music Industry

Are You a Music Industry Lifer? Take This Simple Test...

October 29, 2010

Some musicians slog it out for decades without recognition or real compensation. They forgo health benefits, stability, satisfying relationships, and sometimes their sanity to play music. These are the performers that are sometimes legendary, but mostly tragic. And sometimes, acclaim only happens after death. But what about the business side? Could you imagine yourself doing anything ...

News: Event

The Day the Music Conferences Died...

October 29, 2010

We go to a lot of music conferences, and over the past few years, we've witnessed substantial audience declines. But this goes beyond simple head-counting: exactly how many of the people that remain are paying full fare? It's not completely uncommon to see more than ten people on stage, and speakers get in for free. Of ...

News: TV / Film

Weekend Extra: Gail Pettis on TV

October 30, 2010

Gail Pettis is an orthodontist turned singer (you may supply your own puns) who has commanded considerable notice in her brief new career. She has won awards, toured in Europe and Japan and recorded two albums praised by critics, including this one. Pettis's warmth and intelligence translate into performances that put the song first. She employs ...

News: Recording

Ross Barbour Said It

October 30, 2010

"In August 1955, we began rehearsing the Five Trombones charts during the day. Those songs were very difficult for us. We were not used to doing the charts as they were written, and we weren't free to change these. Some of his chords were written so our notes fit in among the notes played by the ...