If you subscribe to the concept that (at least sometimes) the band is a brand and the fan is at their core a consumer, there is something to be learned from the new Nielson Consumer 360 study.
“Consumers expect brands to be listening," Pete Blackshaw, Nielson EVP of Digital Strategic Services concluded in summing up the new study. “It's a no-blink environment." Consumers aren't always paying attention to your marketing message, according to the study, but they're always paying attention to each other. Loyalty is in no way a lock for today's consumer who is constantly reevaluating. In this new environment friends and family followed by social media and bloggers have considerably more influence than traditional media.
