Ahead of Halloween, Spotify was careening past 650,000 paying subscribers—of which, 90 percent were paying the highest tier. Now, that number is 750,000, according to word from CEO Daniel Ek. But the prospects of entering the US this year are slim-to-zilch, and Ek conceded as much during a recent D:Dive Into Mobile chit-chat.
Bigger numbers, same old story! Still, a few more details emerged. Ek wants to charge $10 a month in the US, a loose translation from the 10 euro approach, and the company is also considering a free, 20-hour monthly window to whet the appetite.
Of course, we all know the stateside situation. Perhaps a million-plus subscriber pool will shift the thinking a bit, though this could be an interminable licensing logjam. Ek declined to offer another launch projection; stay tuned.
Bigger numbers, same old story! Still, a few more details emerged. Ek wants to charge $10 a month in the US, a loose translation from the 10 euro approach, and the company is also considering a free, 20-hour monthly window to whet the appetite.
Of course, we all know the stateside situation. Perhaps a million-plus subscriber pool will shift the thinking a bit, though this could be an interminable licensing logjam. Ek declined to offer another launch projection; stay tuned.
