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Sonic Buys Cinemanow in Movie Burning Deal

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Sonic Solutions said Wednesday that it had agreed to buy the assets of streaming movie provider CinemaNow. Terms of the deal were not disclosed.

The agreement combines CinemaNow's online movie business with Sonic's Qflix team, the technology that allowed users to download and burn CinemaNow movies as part of a November 2007 deal. The combination of the Qflix team and CinemaNow will now be known as Sonic's Premium Content Group.

Sonic Solutions, which acquired Roxio in 2004, joined forces with Pioneer in October 2007 to create the legal, recordable DVD standard known as Qflix. It allows consumers to burn copyright-protected movies to DVD, but users must purchase Qflix-enabled equipment, like software, burners, and DVDs, from vendors including Dell, Pioneer and Plextor.

CinemaNow is privately held, and doesn't disclose its revenues. Of late, Sonic and CinemaNow had signed a deal with Dell to sell Qflix drives on Dell PCs, as well as a June deal with rival Hewlett-Packard to tie CinemaNow movies to its TouchSmart PC. CinemaNow charges between $8.99 to $14.99 to burn a movie to a DVD, and between $9.99 to $19.99 to download them to a hard drive.

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