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5 Lessons for Building a Professional Career in the Music Industry
Source:
HypeBot
By Brian Popowitz of Black Box. Remember when you were in elementary school and you would go around in a circle and state what you wanted to do when you grew up? Some would say “fireman.” Others would say “teacher” or “lawyer.” When it came to me, my answer was Lyor Cohen. I knew that I wanted to work in the music business from as early as I can remember. Whether it was Clive Davis, Tommy Mattola, or Lyor, I ...
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8 Key Parts Your Music EPK Must Have
Source:
HypeBot
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). I’m in the process of updating the Solveig & Stevie EPK (electronic press kit) for our new album release. I also have several friends and clients who have just released albums or EPs, and are sending them out for review or airplay consideration. As usual, I thought perhaps you, my dear readers and fellow musicians, might benefit from my learning process. I’ve also included links to more resources at the bottom of ...
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Getting Gigs: What to Do Before You Start Looking
Source:
HypeBot
By Yannick Ilunga from the The Jazz Spotlight. Some do it for the thrill of being on stage. Some do it to see the world, while for others it is one way to make money as a musician. Live performances are among the best aspects of being a musician. However, for independent artists, who don’t necessarily have the support of an agent or manager, looking for gigs can be quite overwhelming. What some artists don’t realize, and is the one ...
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Use Your Creativity to Increase Music Merch Sales
Source:
HypeBot
By Dave Kusek from the Sonicbids Blog. A lot of people in the music industry call merchandise one of the best revenue streams musicians have left. Sometimes, however, getting people to buy your branded T-shirts or other knick-knacks can be difficult, especially when you’re just starting out. Merch can become a great revenue stream for you and your band – if you have some strategies in mind when pitching and selling your merch. Here, we’ll cover four you can start implementing ...
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5 Questions to Ask Before Hiring a Music Publicist
Source:
HypeBot
By Janelle Rogers, Green Light Go Publicity “We hired a music pr company to promote our last album and were really disappointed in the results.” This is something we hear a lot when new clients come to us. I get it. Nobody wants to spend a ton of cash on something and then see very little come out of it. I know I don’t. I could go on and on about starting with a clear vision of where you want ...
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Social Media Pre-Planning for Busy Musicians
Source:
HypeBot
By Hugh McIntyre from the Sonicbids Blog. When social media first appeared and spread around the world several years ago, it was billed as a fun way to keep in touch with family and friends. In the decade or so since, however, it’s taken on a life of its own. Social media has become incredibly important for everyone, whether it's used for up-to-the-minute news on Twitter, companies communicating with their customers, or bands promoting their shows. Like it or not, social media is ...
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Getting on the Charts and Other Reasons Bittorrent's New Bundles Are a Win for Musicians
Source:
HypeBot
So Thom Yorke, famed early adopter, dropped an alpha-stage BitTorrent Bundle with some free stuff and some stuff you pay for. The new part was that instead of trading an email address for the stuff that wasn't free you now pay real money for it. What's the big deal? With BitTorrent Bundles, BitTorrent, the company, has created direct access for all sorts of artists to a large community that uses the BitTorrent protocol and includes a significant portion that spend ...
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Giving Music Journalists Lead Time to Ensure Maximum Press Coverage
Source:
HypeBot
By Jamie Ludiwg from the Sonicbids Blog. When it comes to coverage, “lead time," or the amount of advance notice a publication needs to assign an article before its run date, is an essential consideration for artists. While it may not seem necessary for a baby band to employ the same lead time strategies as record labels and more established artists, remember that everyone is competing for the same resources as everyone else. There are reasons why, for example, records are ...
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