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6 Ways to Reach Your Kickstarter Goal

Source: HypeBot
November 7, 2014

By Hugh McIntyre on Sonicbids Blog We’ve all heard of Kickstarter and some of the amazing success stories that have come from its fundraising platform – LeVar Burton raising $2 million in two days to bring Reading Rainbow back, for example – but how is it done? There are tens of thousands of projects on the site (which has raised almost $1.4 billion in the few years it’s been around), so if you want to make the money you need ...

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Career

When and Why Should You Invest in Radio Promotion?

Source: HypeBot
November 6, 2014

By Rob Wilcox, Senior Manager of Alt. Radio Promotion at The Syndicate. This article originally appeared on TheDailyRind.com So you’re in a band, or perhaps you’re a manager of an up-and-coming artist — or perhaps you run a record label and have a release you want to create additional exposure for. What do you do to create awareness for a piece of art that needs to be heard? Where do you go? How do you bridge the gap between a local ...

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Career

The One Thing I Disagree with Most E-Mail Marketers About

Source: HypeBot
November 4, 2014

By Andrew Jones, Canada-based Artist Manager & Artist Development Advisor. This post originally appeared on Andrew's personal blog, CheckeredOwl.com Everyone should know at this point that e-mail better be a part of your online marketing strategy. While social media sites can suddenly change their terms of service, re-evaluate their algorithms or lose they user base, e-mail is always there. Not to mention the fact that WAY more people actually BUY things from e-mail than any social media site. There is a ton of great ...

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Career

10 Reasons Why Every Artist Should Be on Spotify

Source: HypeBot
November 4, 2014

By Kami Kanke, founder of Bands Under the Radar music podcast, blog and record label. This post originally appeared on BandsUnderTheRadar.com There’s a lot of buzz these days around music streaming subscription services and how they will impact the music business. It seems like every other week some famous artist is ranting about how much they hate Spotify, the world’s biggest music subscription service, complaining about their low royalty rates. To put it frankly, their vision is short-sighted. Below is my attempt ...

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Career

How to Fund a Full Length Album

Source: HypeBot
October 31, 2014

By James Shotwell, Social Media Coordinator at Haulix.com It’s funny how fast the music industry changes these days. A year ago many people would have claimed that crowdfunding was the future of the music business, but as many independent acts have learned over the year this is not always the case. Some audiences will be able to support the dreams of their favorite musicians, but that is not true for every talented musician with a diehard fans following their every move. For ...

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Career

5 Steps to Music Licensing Success

Source: HypeBot
October 30, 2014

By Tyler Allen on Sonicbids Blog In 2008, many a teenage heart was broken over indie-rock group The Format's break up. Soon after the split, singer Nate Ruess scored huge with a licensing deal for his new band, Fun. This one deal single-handedly took them from underground darlings to worldwide superstars in a matter of months. The key word? Licensing. Let's explore how to get licensed, and how one little song can change your life. The Format's story is a prime jumping-off point. They were a group whose success and popularity were a ...

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Career

5 Ways to Influence Fans to Buy Physical Music

Source: HypeBot
October 30, 2014

By Nick Moorhead on Sonicbids.com People don’t buy CDs anymore. I still buy a couple of CDs a month, but that’s because I’m a music journalist who's too lazy to steal music online like everyone else (torrents confuse me). When I tell people about the latest CD I picked up at Newbury Comics, they either yawn and change the subject or look at me like I rode into town via horse and buggy. The point is, if you want someone to buy your physical media, ...

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A Guide to Getting Gigs (Part 3): How to Promote Your Shows

Source: HypeBot
October 29, 2014

By Yannick Ilunga on TheJazzSpotlight.com This is the final part of the three-article series A Guide to Getting Gigs. As the title suggests, in What to Do Before Looking for Gigs I talked about what indie musicians should do before trying to get booked. In How to Look for Gigs, on the other hand, I went over some of the tools you can use if you have decided to look for gigs by yourself.This post is all about what you should think about and do, once your ...

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