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When and Why Should You Invest in Radio Promotion?
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HypeBot
By Rob Wilcox, Senior Manager of Alt. Radio Promotion at The Syndicate. This article originally appeared on TheDailyRind.com So you’re in a band, or perhaps you’re a manager of an up-and-coming artist — or perhaps you run a record label and have a release you want to create additional exposure for. What do you do to create awareness for a piece of art that needs to be heard? Where do you go? How do you bridge the gap between a local ...
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The One Thing I Disagree with Most E-Mail Marketers About
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HypeBot
By Andrew Jones, Canada-based Artist Manager & Artist Development Advisor. This post originally appeared on Andrew's personal blog, CheckeredOwl.com Everyone should know at this point that e-mail better be a part of your online marketing strategy. While social media sites can suddenly change their terms of service, re-evaluate their algorithms or lose they user base, e-mail is always there. Not to mention the fact that WAY more people actually BUY things from e-mail than any social media site. There is a ton of great ...
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10 Reasons Why Every Artist Should Be on Spotify
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HypeBot
By Kami Kanke, founder of Bands Under the Radar music podcast, blog and record label. This post originally appeared on BandsUnderTheRadar.com There’s a lot of buzz these days around music streaming subscription services and how they will impact the music business. It seems like every other week some famous artist is ranting about how much they hate Spotify, the world’s biggest music subscription service, complaining about their low royalty rates. To put it frankly, their vision is short-sighted. Below is my attempt ...
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How to Fund a Full Length Album
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HypeBot
By James Shotwell, Social Media Coordinator at Haulix.com It’s funny how fast the music industry changes these days. A year ago many people would have claimed that crowdfunding was the future of the music business, but as many independent acts have learned over the year this is not always the case. Some audiences will be able to support the dreams of their favorite musicians, but that is not true for every talented musician with a diehard fans following their every move. For ...
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5 Steps to Music Licensing Success
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HypeBot
By Tyler Allen on Sonicbids Blog In 2008, many a teenage heart was broken over indie-rock group The Format's break up. Soon after the split, singer Nate Ruess scored huge with a licensing deal for his new band, Fun. This one deal single-handedly took them from underground darlings to worldwide superstars in a matter of months. The key word? Licensing. Let's explore how to get licensed, and how one little song can change your life. The Format's story is a prime jumping-off point. They were a group whose success and popularity were a ...
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5 Ways to Influence Fans to Buy Physical Music
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HypeBot
By Nick Moorhead on Sonicbids.com People don’t buy CDs anymore. I still buy a couple of CDs a month, but that’s because I’m a music journalist who's too lazy to steal music online like everyone else (torrents confuse me). When I tell people about the latest CD I picked up at Newbury Comics, they either yawn and change the subject or look at me like I rode into town via horse and buggy. The point is, if you want someone to buy your physical media, ...
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A Guide to Getting Gigs (Part 3): How to Promote Your Shows
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HypeBot
By Yannick Ilunga on TheJazzSpotlight.com This is the final part of the three-article series A Guide to Getting Gigs. As the title suggests, in What to Do Before Looking for Gigs I talked about what indie musicians should do before trying to get booked. In How to Look for Gigs, on the other hand, I went over some of the tools you can use if you have decided to look for gigs by yourself.This post is all about what you should think about and do, once your ...
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Guide to Music Crowdfunding - Part 1: Fans with Benefits
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HypeBot
By Bryan Kim on Bryan Kim This post is the first in a multi-part series on executing an optimal music crowdfunding campaign, gathered from my hands-on experience at Think Steady Inc. I’ll share a detailed roadmap of best practices, and if you’ll let me, indulge in a few off-the-wall theories on why they work. I’ll be discussing this fuller in person at SF Musictech Summit on Nov. 11, join me! In October of 2012, I wrote a piece titled “Crowd Patronage” in this very blog, theorizing about how early ...
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