Articles by Markus Reuter

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The Quiet Cruelty of the Music Business

by Markus Reuter
October 16, 2026

For a long time, I, and many colleagues, operated under a singular, sustaining delusion: that music was the most powerful force in the world. As an artist, you build your entire life around this belief. You trust that the art will speak for itself, that the resonance of a musical work will be enough. But eventually, a different reality sets in. The true engine of the music business isn't melody, harmony, or rhythm. It is the cult of ...