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Results for "We All Make Music"
Five Examples of Innovative Local Music Marketing
I really enjoy it when bands and music companies use creative marketing campaigns. Rather than trotting out the same old same old, just the right amount of innovation can really increase hype and help you reach a goal, whether that goal is selling tracks, tickets, posters, collecting e-mails, or anything else. I've also noticed that I’ve ...
Create a Radio Show for Your Band with Spreaker
Everybody knows how important the medium of radio is to artists. Terrestrial radio is still one of the biggest drivers of record sales, digital radio platforms like Last.fm and Pandora are spreading like wildfire, and even Sirius/XM, which is finally profitable, makes a huge difference to the careers of artists everywhere. But what if your band ...
Record Store Day Co-Founder Michael Kurtz on How Independent Artists Can Use Record Store Day
To many participants and onlookers, Record Store Day is a really big deal. On one day every year, thousands of music fans across the country have a perfect excuse to glut themselves on vinyl, buy limited edition releases, and generally revel in the sights, sounds, smells, and feelings of going to a record store again. And ...
Take Your Time, Do It Right - Five Essential Steps to Self-Releasing a Record
Most bands put a lot into making their records. They spend tons of late nights in the studio, arguing over things like whether the snare should be louder or softer; they fuss over the creation of artwork, the selection of the packaging, the creation of the liner notes. Often, the entire process takes months. Despite limited ...
If You Believe Filesharing is Stealing, How Does That Affect Your Craft?
Every day here at WAMM, we do our best to help artists learn about and adapt to the new realities of the music industry. But when it comes to things like filesharing, some artists have limits. Last month, the respected French dance music label Institubes voluntarily shut its doors, citing not a lack of interest but ...
How to Create a Killer Fan Newsletter
If there is one aspect of your online marketing toolbox that you should never, ever neglect, it's your fan newsletter. Even though social networking sites have exploded in popularity, e-mail marketing is still one of the most effective marketing channels around. Having fans' e-mail addresses (and zip codes when possible) gives you access to valuable data that ...
Formulating an Effective Youtube Strategy
The accessibility of Youtube has ushered in an unprecedented level of focus on video content —both for bands and for fans. For any artist that wants to maximize his impact online, it is essential to develop a video content strategy for YouTube that not only represents them well, but also helps their fan base connect and ...
Why Bands Need to Track Their Merch
Every time I attend a show, I check out what the bands are selling at the merchandise table. When I like a band enough to buy a record, usually I spend some time talking to the band members to get an idea of when the record was made, where they recorded, and so on. There is ...
Interview: Discovr's Dave McKinney on the Limits of Music App Popularity, and What Happens to Your Data
Yesterday, we posted the beginnings of an interview we conducted with Dave McKinney, the multi-talented founder of Jammbox and the creator of Discovr, a highly touted music discovery application available on the iPhone and the iPad. Today, we present its conclusion, which includes a conversation about the state of the digital music market, and what his ...
Interview: Discovr's Dave McKinney on Replacing Curation with Data Analysis
The welcome screen for Discovr, the first app released by Dave McKinney's company, Jammbox. The process of looking for new music has always been at least partially visual. Whether it's an interesting album cover at a record store, or a cool band photo on a blog, visual cues help us organize and process audio signals. But ...
