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Results for "We All Make Music"
A Conversation About P2P Marketing with Frostclick
File-sharing is the antithesis of big business. In everything from form (decentralized structure, minimal operation and upkeep costs) to function (duh), P2P networks and torrent hubs are diametrically opposed to the large corporate structures that define the entertainment and broadcast industries, and its proponents are proud of that. But recently, the file-sharers have begun to act ...
Dubspot Founder Dan Giove on How to Set Yourself Apart as DJ
In the past couple of years, DJ culture has become totally demystified. Thanks to a variety of developments, DJing is no longer shadowy or mysterious. In theory, anybody can do it. You can do it with iPods. You can do it with CDs. You can do it with iPads. You can do it online. You can ...
Tips for Getting Your Music Licensed, Part One
[This post was written by Eric Herman, the president and co-founder of Modiba. Herman runs Modiba Publishing, an international music publishing and licensing company representing over 250 artists. Modiba's clients include Universal Studios, NBC, Disney, Target, AT&T, ESPN, Pottery Barn, Teva, General Mills, CBC, Vodafone, and Mastercard] For independent artists (and any other artists short of ...
MXP4 CEO Albin Serviant on Music Interactivity
"Interactivity" has been a hot topic of conversation in the music industry lately. In everything from music videos to live shows to, um, pinball, musicians and businesses are trying to figure out not only how to make their music more of a two-way street, but whether they actually can or should. There is a fair amount ...
How to Return to an Instrument After a Long Hiatus, Part One
I play the saxophone. At one point in time I was a saxophonist. For me there's an important distinction between the two. Saying that one plays the saxophone implies something rather casual; a hobby, a part time creative outlet. Being a saxophonist indicates a much higher level of dedication and professionalism. It's the difference between someone ...
Seven Unconventional Ways to Use Twitter
[Editor's Note: This post is by Jonathan Ostrow (@miccontrol), the co-founder of MicControl, a music blogging network based on a social networking platform.] Discussing Twitter, its advantages and disadvantages and how it should be properly used by musicians is obviously not a new subject. If you want to learn more about the basics, check out the ...
With Relaunch, Indaba Goes Major
Back in early 2009, Indaba co-founder Dan Zaccagnino appeared as a guest on the Colbert Report. At the time, the collaboration-centric Indaba was very much an up-and-coming player in the new music space. They had over 125,000 registered users in over 100 different countries, and a more than respectable array of tools for collaboration and education. ...
The Mantis Sessions, Part One
[Editor's Note: The Mantis Sessions is a three part series that will chronicle contributor Sean McKeown's first-time experience with Indaba and its online DAW, Mantis. This first part is meant to give you a look at Sean's background and feelings on the digital world's impact on music] I'm not a tech guy. Though I can marvel ...
The Fool's Gold of Paz's Piggybacking Marketing Campaign
One of the most important aspects of any marketing campaign is getting yourself in front of the right kinds of people. In the music world, that normally means people who listen to similar kinds of music, or certain groups of people in particular age ranges that have specific sets of interests or hobbies. But more recently, ...
How Not to Write a Press Release, Courtesy of Vice (Part One)
[The following article, originally titled “$ell Your Music With Prose," first appeared in much longer form in the Anti-Music Issue of Vice Magazine. It was written by Oliver Hall. We thank him for his invaluable contribution, and hope sincerely that every music publicist in the free world reads his words, whether they read them here or ...
