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69

News: Technology

Music Marketing on Stumbleupon = Surfing the Web?

Music Marketing on Stumbleupon = Surfing the Web?

Though StumbleUpon is a major source of web traffic referrals it doesn't get the deluge of headline stories that other major social networks that refer lots of web traffic tend to get from music, tech and marketing blogs. Perhaps that's because the basic concept of StumbleUpon, discovering things on the web based on recommendations presented in ...

50

News: Technology

Earbits Leverages Online Radio to Promote Local Concerts

Earbits Leverages Online Radio to Promote Local Concerts

Earbits, a commercial-free music streaming service masked as a music-marketing platform, has found a unique way to convert Internet radio listeners to potential concert attendees. Recognizing that the live element is where most artists enjoy the bulk of their income, Earbits wisely focuses on getting fans to shows instead of pushing digital downloads. Available as a ...

55

News: Technology

Music Marketing on Google+?!? Resistance is Futile!

Music Marketing on Google+?!? Resistance is Futile!

I'm trying to get used to Google+ because I consider it an inevitable part of my future. In fact, Google+ will eventually have to be a part of most music marketing schemes and the platform's significance for content sharing will be key to such endeavors. Since business accounts may not be available for a couple more ...

122

News: Technology

Backbeat for Monetizing Live Streaming Events

Backbeat for Monetizing Live Streaming Events

backBEAT is a streaming event video service for musicians from likeZEBRA with some similarities to StageIt. backBEAT treats live webcast events as one-of-a-kind experiences that are not archived and are available for free or monetized via ticket sales and tipping.  Such events can deepen relationships with fans and also provide additional revenue streams. MORE & VIDEO: ...

94

News: Technology

Shoudio Offers Free Service for Mobile Audio Recording with Geolocation Networking

Shoudio Offers Free Service for Mobile Audio Recording with Geolocation Networking

Shoudio, the “location based audio platform," is an interesting mobile app that for once made me think more about art than about commerce. It's not that Shoudio doesn't offer marketing possibilities but it seems more conducive to having a presence and creating geolocative audio art than about shout outs and promos. Shoudio has a web option ...

85

News: Technology

Crowdbooster - The Best Free Social Media Monitoring Tool I've Seen so Far

Crowdbooster - The Best Free Social Media Monitoring Tool I've Seen so Far

After summarizing some of Dan Zarella's Twitter and Facebook timing data and then checking out some fairly simple Twitter timing tools, I decided to take a look at a service called Crowdbooster. Crowdbooster, which has a free basic account option ideal for DIY'ers, offers a dashboard for keeping up with how well you're doing on Twitter ...

55

News: Technology

Ovation App Provides Real-Time Audience Feedback

Ovation App Provides Real-Time Audience Feedback

Ever wish you knew how your audience felt about your performance? Which moments captivated their attention, and which moments put them to sleep? Now you can. A new app called Ovation allows audience members to rate your performance in real-time telling you exactly the moments when you're riveting, or when you're drab. Similar to methods used ...

62

News: Technology

ONErpm Launches Facebook App to Help Musicians Connect with and Sell Music to their Fans

ONErpm.com announces the debut of its Facebook App, ONErpm, a robust social commerce application enabling musicians and labels to market and sell their music globally to fans right from their Facebook page. Artists can sell by territory, set pricing tiers, and offer free downloads in exchange for an email address. Emphasizing globality, ONErpm also supports multiple ...

107

News: Technology

How to Get Your Band on Wikipedia

How to Get Your Band on Wikipedia

Wikipedia has become one of the leading sources for information on the web and continues to find ways to strengthen the legitimacy of its entries. It's also quite likely to be one of the first results returned by search engines. Being included in Wikipedia is a must for any musical act, but that's not alway easy ...

235

News: Technology

July 13, 1937: Gibson Plugs in the Electric Guitar

July 13, 1937: Gibson Plugs in the Electric Guitar

1937: Guy Hart, general manager of the Gibson guitar company, is awarded the first patent for an electric guitar pickup. The instrument that defines popular music in the second half of the 20th century is born. Gibsons electric guitar wasnt the first to market, but its pickup design was superior to competing models especially after guitar-makers ...


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