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Why Sponsorship Proposals End up in the Trash...
If your recording, publishing, and touring receipts are through the roof, you can probably skip this article. Otherwise, you've gotten the memo to chase corporate America and diversify your streams. Except, most bands and managers get it wrong, and end up wasting time, losing bids, or missing serious revenue opportunities. And their pitches quickly land in ...
Michelle Shaprow Asks: How Can I Maintain My Personal Touch as I Build My Career?
Michelle Shaprow is an emerging jazz pop singer whose debut album, Purple Skies, is currently available on iTunes with her first video for the single, Back Down To Earth, available via YouTube. I'm writing about her today to ask Hypebot readers for feedback on particular challenges she faces at this point in her career based on ...
Do Dropping Record Sales Signal the Death of the Modern Music Producer?
TweetRecord producer's income has always been based on upfront advances and percentages of sales, which, on a successful record would generate income for many years. With the new model for music revenue, based on licensing and advertising revenue (i.e. money a producer rarely sees) how can a producer still make a living? The following is an ...
N.E.R.D Joins New Era Flagbearers. Are Musicians Losing Tastemaker Status?
The news that alt pop group N.E.R.D., Pharrell Williams, Chad Hugo and Shae Haley, had joined the New Era Flagbearers lineup as part of the Fly Your Own Flag campaign took me back a few years to the days when Pharrell was taking on the role of high dollar tastemaker and New Era was pursuing limited ...
Can Netflix Serve as Model for the Music Business? Billboard vs. Black Rim Glasses
Envy is a powerful drug and right now the music industry is suffering from Netflix envy. That's let to an interesting debate between those who believe Netflix' success is a model for the music industry, and those who see radical differences between consumer engagement with visual vs. audio content. Supporting the Netflix model is Billboard's Glenn ...
The End of Facebook as an Emerging Artist's Promotion Tool
This week The Next Web.com posted a alarming story of how several prominent Facebook pages were deleted for unspecified copyright infringement complaints. The episode gave a rare window into the mind of Facebook, their polices and how easy the gift of a free fan-magnet can have serious hidden costs for artists. How would you like to ...
Apple is Evil, Too. so Why Doesn't Anyone Care?
Face it, you're in love—with an overpriced iPad and the feeling of inclusion that comes with it. The 'fanboys' are the zealots that blog about every iWhatever rumor; they'll clap from the front row at every Apple presentation. But the rest are merely wooed and starry-eyed: they'll gladly part with hundreds of dollars every few months, ...
My Stereo System
Readers constantly ask what kind of system I use to listen to music. Some emailers grouse about the coldness of CDs, others about the dimness of downloads while still others insist that LPs still rule. All may be true, but I'm quite content with my iTunes library. That's probably because my system is pretty tricked out ...
19 Music Conferences Ranked: Worth the Cost or a Waste of Time?
Maybe for many, the idea of spending thousands of dollars to schlep through airports and hotels for several days, only to end up with a handful of cards/CDs from people in the music business that they will never remember, is dumb. Or maybe it's worth every dollar and minute you can spare. They say you have ...
Do You Really Want a Major Label Deal?
This guest post comes from Robin Davey, a musician, artist and Head of Music and Film Development at GROWVision Media. A recent survey suggested that 75% of artists are still chasing that ever-elusive major deal. This shows the credulity of bands, rather than the shimmering prospects that a major can offer. At this stage of my ...
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