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Why Artists Should Sell to Fans and Let Labels Sell to Consumers
Guest post by Benji Rogers (@BenjiKRogers) for sidewinder.fm, a music and tech think tank. Rogers is the CEO and founder of PledgeMusic. I'm tired of the gimmicks that surround music releases today. True, they aren't entirely new, but they are for some reason feeling particularly worn out lately. “Tweet this and it unlocks this; that leads ...
Facebook Has Been Sucking the Life out of Artist / Fan Communication
By Scott Perry (@scottperry) of Sperry Media and the New Music Tipsheet. I've stayed out of this fight for a while, but the noise has gotten so loud that I cannot ignore it. Some people say it's pay to play, some people say you just have to know how to use the algorithm in order to ...
Social Music: What Went Wrong and What Can Still Go Right
Guest post by Aaron Master (@aaronmidomi) for sidewinder.fm, a music a tech think tank. Master works at SoundHound Inc., a sound search company. When the history of music social networking is written, it probably won't list 2012 as a strong year. Apple's heavily marketed Ping service failed to catch on and closed down. Upstart Turntable.fm saw usage decline. ...
Context Culture: The Next Music Revolution
Guest post by Alex Hoffman (@alexbhoffman) of sidewinder.fm, a music and tech think tank. Smartphones have changed nearly every aspect of our lives. They have become the personal assistant and digital companion that keeps us punctual, social, and sane. Still, these devices don't quite shine until we push them - manually launching apps and inputting information. ...
The Downfall of Pandora, Consumer Choice and Emerging Music
Guest post by Joey Flores (@earbits) of sidewinder.fm, a music and tech think tank. Flores is co-founder and CEO of Earbits, an online music streaming service. If you listen to Pandora, you may have started hearing commercials asking you to support the Internet Radio Fairness Act. It's legislation proposed to reduce Internet radio royalties to the ...
It Will Take Another iPod Moment to Restart the Digital Music Market
By Mark Mulligan, independent music analyst and author of Music Industry Blog. The importance of Apple to the digital music market cannot be overstated. Without Apple the digital market would be vastly smaller than it is now. With all of the talk of streaming services and the shift to the consumption era it is easy to ...
The Importance of Vince Guaraldi’s A Charlie Brown Christmas
by C. Michael Bailey
Into my heart on air that kills From yon far country blows: What are those blue remembered hills, What spires, what farms are those? That is the land of lost content, I see it shining plain, The happy highways where I went And cannot come ...
A Whole Lot of Blood and Sweat: Living Your Musical Career Under the Radar
Guest post by Matthew Moore (@MatthewrMoore) of sidewinder.fm, a music and tech think tank. Everybody loves an underdog. They are the artist whose career started as a local opener with huge dreams to make it big. They worked for years to build a fanbase, growing it from their local area to the entire U.S. market and suddenly a ...
What Happens when an Artist Makes Their Music Free for One Day [Case Study]
There's a lot of debate about whether giving away your music for free is a good practice or not. Some say that it devalues your music and keeps people from taking you seriously. Some say it's necessary to get people intrigued and listening. This post isn't meant to convince you of one of those opinions, but ...
Beyond the Music: How Artists Create Communities
Guest post by Richard Pulvino (@rpulvino) of sidewinder.fm, a music and tech think tank. The word “community" is thrown around too loosely these days. Social media marketers work to convince fans that following an artist or band on Facebook or Twitter constitutes a commitment to becoming a member of their community. This is a fallacy, and ...
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