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The S.T.A.G.E.S. Of Email Marketing [Part 2]
![The S.T.A.G.E.S. Of Email Marketing [Part 2]](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg){kind=logo}
In this second part of a two-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at the four elements of strategy and how they can be implemented in your approach to email marketing. Guest post by Cheryl B. Engelhardt from the TuneCore Blog This is the second volume in ...
Sonic Branding: What Is It?
'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial industry. Here we scrutinize what exactly sonic branding is, and how it's been used successfully in the past. Guest post by Evan Zwisler of Soundfly's ...
June Christy: Eight Audio Clips
No singer better captures the sound of the Los Angeles area than June Christy. Back in the early 1980s, over a summer, I recall driving down to Newport Beach. The air was muggy, the neon signs were blurry in the haze, and a breeze was coming in off the Pacific. I was in a convertible at ...
Rules For Success For Blockchain Music Entrepreneurs [George Howard]
While blockchain has long been thought of as God-send and natural fit for the music industry, the budding technology has yet to live up to the hype surrounding it. In his “Howard Test," George Howard outlines what it will take for the technology to reach its potential. Part 1 Guest post by George Howard. This article ...
Hot Track: A Fifth for Frank
Bassist Curtis Counce recorded his first leadership album in October 1956. Counce was a major West Coast jazz talent who had assembled a muscular quintet for his premier Contemporary Records session. The album, The Curtis Counce Group, consisted of Jack Sheldon (tp), Harold Land (ts) Carl Perkins (p) Curtis Counce (b) and Frank Butler (d). All ...
8 Ways To Build A Musician's Marketing Strategy
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build ...
John Scofield: Combo 66
John Scofield is a gentle, soulful guy. When we talk by email, he's as kind and as thoughtful as a fence-fixer in the middle of rural Vermont or Wyoming eager to provide driving directions. That's quite a contrast from the monster guitarist you hear on his recordings. But that's the beauty of John. When John and ...
Mixcloud Inks Universal Music Group Direct Licensing Deal
Mixcloud has signed a multi-year direct licensing agreement with Universal Music Group. Under the deal, UMG artists will be compensated for use of their music on Mixcloud's ad-supported and yet-to-launch subscription crowdsourced radio platform. The global agreement, excluding China and Japan, includes payment for previous use of UMG music. WMG signed with the streamer late in 2017. ...
Improving Your Band’s ‘Bookability’
One the great headaches of operating as a DIY musician results from the challenge of booking a lineup of shows, whether it's a a single festival slot of populating a an entire tour, it can all be made easier by increasing your band's “bookability". Guest post by Patrick McGuire of Soundfly's Flypaper Oh, the ceaseless quest ...
3 Digital Marketing Trends You Need To Know
The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of. Guest post by Aaron Bogucki from AWAL ...
