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How Tech Is Changing Live Music
While much of the music industry's future remains in doubt, particularly where tech is involved, how advancements in technology will affect venues is a little more predictable. Here we look at four ways in which we can expect the live music experience to change as a result of technological reform. Guest post by Bill Leigh of ...
Why Blogging Is Still A Powerful Tool For Musicians
As an indie musician, creating a blog may not be on the top of your priority list, writes Dave Kusek of the New Artists Model. But, a blog can actually be an incredibly powerful tool in your promotional mix! Let’s take a look at just how versatile a blog can be. Above all, your blog is ...
Broadcast Radio Targets Millennials With New Format
Although radio as a platform for discovering new music has been on the decline for some time, with little to offer millennials, a new format known as “Right Now Music Radio" is hoping it can change this and bring radio into the modern age. Guest post by Bobby Owsinski of Music 3.0 I think most listeners ...
Eventbrite Files For IPO [Report]
![Eventbrite Files For IPO [Report]](https://s3.amazonaws.com/allaboutjazz/photos/news/32b673005af3f70ce8659fce23fc7e9e.jpg)
Eventbrite, the popular indie and D.I.Y. ticketer, has reportedly filed for an IPO for later this year. The company’s lead underwriters are Goldman Sachs and JP Morgan Chase, according to the Wall Street Journal. Eventbrite has raised $330 million to date, and helps sell more than three million tickets to concerts, festivals and other events every week. It ...
5 Music Biography Must-Haves
Your artist bio is your opportunity to tell the world about yourself and who you are, but sharing can feel self-indulgent, and doing yourself justice can be a challenge for many artists. In an effort to make things easier, we look at five essential which every artist should be sure to include in any bio they ...
How To Spend Less, But Sell More Tickets
While every artist and promotor wants sold out shows, pouring endless amounts of money into every aspect of marketing isn't usually an option for the typical musician. This piece looks at how to budget your money effectively in order get the greatest return on every marketing dollar spent. Guest post by Katie Sawyer of Eventbrite If ...
YouTube Exands Merch Sales, Channels To More Creators
YouTube CEO Susan Wojcicki has shared an update that focuses on the streamer's top five priorities for 2018. At least three of the updates are great news for musicians and other creators. Merchandise Sales- The threshold for eligible U.S.-based channels has been lowered from 100,000 to just 10,000 subscribers. YouTube hinted that number may go even lower. ...
10 Future Music Business Jobs
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future. Guest post by Bobby Owsinski of Music 3.0 The music business is evolving just like any other ...
8 Free Online Resources To Create An Album Cover
After you've dumped blood, sweat, and tears into recording and mixing an album, there still remains the final step of creating album artwork. While this element of the process may not be one artists want to sink a lot of time or energy into, these eight online resources can help musicians pull together cover art with ...
Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]
In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists. via the American Association of Independent Music How Concord utilized found.ee to build geo-specific remarketing audiences aligning tour and radio support, coupled with audio advertising (iHeartRadio, Spotify), ...
