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8 Ways To Build A Musician's Marketing Strategy
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build ...
Mixcloud Inks Universal Music Group Direct Licensing Deal
Mixcloud has signed a multi-year direct licensing agreement with Universal Music Group. Under the deal, UMG artists will be compensated for use of their music on Mixcloud's ad-supported and yet-to-launch subscription crowdsourced radio platform. The global agreement, excluding China and Japan, includes payment for previous use of UMG music. WMG signed with the streamer late in 2017. ...
Improving Your Band’s ‘Bookability’
One the great headaches of operating as a DIY musician results from the challenge of booking a lineup of shows, whether it's a a single festival slot of populating a an entire tour, it can all be made easier by increasing your band's “bookability". Guest post by Patrick McGuire of Soundfly's Flypaper Oh, the ceaseless quest ...
3 Digital Marketing Trends You Need To Know
The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of. Guest post by Aaron Bogucki from AWAL ...
8 Reasons People Hate Your Website
Having a website is a hugely important aspect of establishing your brand and web presence as an artist, but that doesn't mean your website can still suck. Here we look at some of the top complaints consumers have had when using artist websites in the past. Guest post Bobby Owsinski of Music 3.0 Wow, you just ...
Key Industry Players Uninvited To All Male MMA Signing At White House
Recording Academy chief Neil Portnow was introduced by Trump as, “in the world of music [he] is big stuff." But key industry players were invited, then uninvited to the signing of the bipartisan Music Modernization Act Reasons for the disinvitations were not disclosed, but President Trump is known to use White House invitations as a way ...
S.T.A.G.E.S. Of Email Marketing
Musician and manager of a career consultation sight Cheryl B. Engelhardt breaks down the steps to successful email marketing, and outlines how to effectively gather and engage with fans. Part 1 Guest post by Cheryl B. Engelhardt of the TuneCore Blog [Editors Note: This is the first in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and ...
What Is The Music Modernization Act and What Does Mean For You?
The Music Modernization Act was signed into law by President Trump today. The multifaceted legislation had widespread industry support as an overdue overhaul of antiquated licensing laws. But what is the MMA and what does it mean for you? The Music Modernization Act (H.R. 5447) packaged together several music licensing reform bills including the CLASSICS Act, the AMP Act, elements of ...
Maintaining Rights To Your Masters And Why It Means Everything
Gone are the days of labels compelling artists to relinquish creative control of their music in exchange for a promised lengthy in music. In this piece we take a hard look at why maintaining control of your masters is so critical for an artist operating in 2018. Guest post from AWAL For decades, labels have leveraged ...
PledgeMusic Reorganizes After Late Payment Problems
PledgeMusic is reorganizing its executive team after months of payment problems. As we reported last week, CEO Dominic Pandiscia has stepped down. Now company executives are taking on new roles in an effort to turnaround the popular music crowdfunding site. Co-Founder Malcolm Dunbar has been elevated to Global President and COO, building on the success of ...
