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How Do Users Spend Time Online? A Pew Study [hint: Don't Ditch Your MySpace Page]
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UPDATED) Cleaning up email lists and updating MySpace pages are still important for musicians and marketers, according to a new Pew study of U.S. internet users which showed that Email and search remain the top two activities. The May 2011 Pew Internet survey found that 92% of online adults use search engines to find information on ...
How to Make Money Through YouTube Ads
Do you have YouTube videos of your performances or musings? There's a possibility that you could be getting money through YouTube ads. Note: You cannot participate if you cover songs. On Music Think Tank, Brendan Moore explains how to become a partner and share revenue with YouTube. Also, see Clyde Smith's post on YouTube marketing tips. ...
Melodica Marketing is Finding New Retail Outlets for Indie Music
After a previous post on creating alternative music distribution networks, I followed up on a comment by Paul Santos from Melodica Music Marketing. Santos filled me in on his company and the opportunities inherent in distributing indie music to Special Markets including bookstores, art galleries and gift shops. Paul Santos founded Melodica Music Marketing in 1999 ...
Spotify Responds to Century Media Pullout, Another Label Joins Anti-Streaming Chorus
(UPDATED) Earlier this week, metal and hardcore music group Century Media pulled its labels from Spotify “to protect the interests of their artists." “Spotify in its present shape and form isn't the way forward," according to the company. “Physical sales are dropping drastically in all countries where Spotify is active." Now Brian Brandt of contemporary classical ...
Top Tips for Youtube Music Marketing
(Updated) Though making real money with music on YouTube still requires millions of views, ideally from aggregating a catalog of music, the marketing benefits can be substantial as we're all well aware. Here are 8 tips for maximizing your music marketing on YouTube taken from a dash of David Choi, a dose of the Social Media ...
Music Services Raise Prices, Drop Links to Keep Apple Happy
This guest post comes from The EchoNest's Paul Lamere and Evolver.fm. Turmoil surrounds the important issue of how iOS developers can sell products and subscriptions within apps. Apple dictates that if you sell stuff within your app, you have to give it a 30% cut [although at least now developers can charge whatever they want elsewhere]. Apple also ...
Century Media Pulls All Labels from Spotify to 'Protect Artists'
Heavy metal and hardcore label group Century Media has pulled all its labels from Spotify, according to the company, “to protect the interests of their artists". Labels include Century Media and associated labels InsideOutMusic, Superballmusic, Ain't no Grave Records, Hollywood Waste and People Like You. “Spotify in its present shape and form isn't the way forward," ...
Executive Changes: Orchard, Blue Note, Sony, RIAA
The Orchard has named Peter McCarthy SVP of Marketing. McCarthy was formerly of Random House. Producer and musician Don Was has been named Chief Creative Officer of EMI's Blue Note Records label. The RIAA has named Cary Sherman its Chairman & CEO, effective September 1st as Mitch Bainwol exits. Sherman has served as RIAA President since ...
Get Your Band National Media Coverage with Pendulum Pitching
I'm kicking off a series of posts about successful approaches to music marketing with some insights from Adisa Banjoko, a marketing professional based in the Bay Area who I first met while blogging at ProHipHop. Adisa has employed an approach he calls “Pendulum Pitching" with great success both before and after the Internet kicked in. Adisa ...
