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5 Social Media Fails by Musicians
Artists have a myriad of possibilities when it comes to social networking. The way these are utilized is often woefully misguided and as a result artists become their own worst enemy. Musicians so often fail to realize the fact that potential fans are not interested in what your music means to you, they are only interested ...
Ethan Kaplan: Culture is a Product
Guest post by former Warner Bros. Records digital exec Ethan Kaplan of Live Nation Labs. He blogs at Black Rim Glasses. A year ago I walked out of the Warner Bros. Records building, put a box in my car and drove home. I left with a collection of memories, but also a sense of unfinished business ...
Offline Playback Crucial to Future of Music and Media
Guest post by Eliot Van Buskirk of Evolver.fm. It's true, what they say: Our digital lives are moving to the cloud. Whenever we fire up Facebook instead of a local email client, we're taking part in the shift from locally-run software to the networked app world. However, some fairly major parts of those digital lives—our music, ...
Topspsin CEO Ian Rogers: "Direct to Fan is Not a Rich Band's Game"
Guest post by Ian Rogers of Topspin. On a panel at SF MusicTech on last week, I made reference to a fact we first published back in 2010: while the split between digital and physical sold on Topspin by number of units is 50/50, it's 75/25 physical/digital by total dollars. This demonstrates a lesson I first ...
3 New Strategies to Monetize Music: Youtube Contests, Monkeybars Market, Pivotshare Subs
Monetizing music and music videos is a constant struggle for independent artists. But three new strategies offer possible solutions: combining use of YouTube's sync licensing with a video contest, Monkeybars' social marketplace that shares the wealth with artists and fans, and Pivotshare's rev share-based service for paid subscriptions to audio and video content. Increase Ad Revenue ...
7 Strategies for Saving Money at Music Conferences
From the eBook “Attending Music Conferences 101," a step-by-step look at the music conference experience and how to maximize it from a musician's point of view. Download it free here. Music conferences are an amazing opportunity to network, meet new people, and move your career forward. But, they can be quite expensive as well. Here are ...
A Bright Future for Music Tech: Lessons Learned at SF Musictech X
The number ten is quite a symbolic number, representing the start of a whole new order of numbers, and the culmination of the numbers that came before it. The number ten also implies the completeness of order. Last Monday at the Kabuki Hotel in San Francisco, the SF MusicTech Summit celebrated its tenth summit. With what ...
MySpace Adds 1 Million Users After Music Refocus
MySpace traffic has been in a death spiral for more than two years. At its peak, MySpace attracted 75.9 million unique visitors each month, but that had slipped to 33 million when the site was sold at fire sale prices last June. Slowly, however, that's changing according to MySpace's new owners Tim and Chris Vanderhook. who ...
Spotify's Daniel Ek on Streaming Royalties, Social Media and the Future [interview]
This interview by Eliot Van Buskirk of Evolver.fm with Spotify CEO Daniel Ek originally appeared on GRAMMY.com. Ek is keynoting the GRAMMY Foundation's Entertainment Law Initiative Luncheon & Scholarship Presentation today. For more information on the GRAMMY Foundation, visit vwww.grammyfoundation.org. The 54th Annual GRAMMY Awards airs live on Sunday, Feb. 12 on CBS. Evolver.fm: Can you ...
