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"Social Media is Bullshit" and Blogging is Evil: Books for the Social Media Hater
Sick of all this nonsense everybody keeps yelling in your ear about social media marketing while you're busy tuning your guitar? Wondering what the heck becoming a better typist and learning to write in 117 word sentences has to do with being a great musician? Well you're in luck because we have not just one but ...
Facebook Has Been Sucking the Life out of Artist / Fan Communication
By Scott Perry (@scottperry) of Sperry Media and the New Music Tipsheet. I've stayed out of this fight for a while, but the noise has gotten so loud that I cannot ignore it. Some people say it's pay to play, some people say you just have to know how to use the algorithm in order to ...
FutureSound Conference Highlights: Innovation Drove the Discussion
Last week's second annual Billboard FutureSound conference in San Francisco brought speakers from all facets of the music and tech relationship to speak about innovation in the music industry. Labels, investors, start-ups, rights agencies, artists, managers and music platforms all gathered for a positive discussion looking at the future. Speakers included keynotes with Deadmau5, Marc Geiger, ...
Social Music: What Went Wrong and What Can Still Go Right
Guest post by Aaron Master (@aaronmidomi) for sidewinder.fm, a music a tech think tank. Master works at SoundHound Inc., a sound search company. When the history of music social networking is written, it probably won't list 2012 as a strong year. Apple's heavily marketed Ping service failed to catch on and closed down. Upstart Turntable.fm saw usage decline. ...
Yamaha Extends Marketing Efforts with Launch of Indie Label
The Yamaha Corporation of America (YCA) has extended its deep relationship with musicians with the launch of an indie record label under the Yamaha Entertainment Group of America. Though comparable to such innovative corporate experiments as that of Red Bull Records and Hard Rock Records, these comparisons pale in the light of Yamaha's even longer history ...
Context Culture: The Next Music Revolution
Guest post by Alex Hoffman (@alexbhoffman) of sidewinder.fm, a music and tech think tank. Smartphones have changed nearly every aspect of our lives. They have become the personal assistant and digital companion that keeps us punctual, social, and sane. Still, these devices don't quite shine until we push them - manually launching apps and inputting information. ...
The Top 10 Truths of the Music Business
The music business has changed quite a lot throughout the past decade, and while new technical innovations may have caused the restructuring of many business models (and the inner workings of them), several other truths continue to remain the same today - such as extremely compelling music continuing to be the cornerstone of any artist endeavor. ...
The Downfall of Pandora, Consumer Choice and Emerging Music
Guest post by Joey Flores (@earbits) of sidewinder.fm, a music and tech think tank. Flores is co-founder and CEO of Earbits, an online music streaming service. If you listen to Pandora, you may have started hearing commercials asking you to support the Internet Radio Fairness Act. It's legislation proposed to reduce Internet radio royalties to the ...
It Will Take Another iPod Moment to Restart the Digital Music Market
By Mark Mulligan, independent music analyst and author of Music Industry Blog. The importance of Apple to the digital music market cannot be overstated. Without Apple the digital market would be vastly smaller than it is now. With all of the talk of streaming services and the shift to the consumption era it is easy to ...
A Whole Lot of Blood and Sweat: Living Your Musical Career Under the Radar
Guest post by Matthew Moore (@MatthewrMoore) of sidewinder.fm, a music and tech think tank. Everybody loves an underdog. They are the artist whose career started as a local opener with huge dreams to make it big. They worked for years to build a fanbase, growing it from their local area to the entire U.S. market and suddenly a ...
