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Music Marketing Tip: Make Sure Your Backstory Relates to Your Music
Having a good story to tell is a great marketing tool that can catch attention and make a personal connection with potential fans. A backstory, one that shares the background of the brand or product or event being marketed, is a particularly powerful form of storytelling widely used in marketing. However, far too often, musicians and ...
6 Reasons You Think People Will Support Your Music Crowdfunding Campaign (and Why You're Wrong)
By Ian Anderson of music crowdfunding blog Launch + Release. As a musician, you typically have no problem imagining how awesome your new idea is going to turn out... It's sorta like picturing how your ex will suddenly take you back when they hear your song. Or how a room full of 500 people will want ...
4 Music Law Myths That Indie Musicians Need to Unlearn
By Mita Carriman Esq. (@nymusiclawyer), NYC entertainment lawyer at Carriman Law Group and band manager. As an entertainment attorney who was once an indie artist myself involved in a few different artistic disciplines, I know that the bridge between law and art doesn't always seem straightforward. There's certainly a lot of gray area, which could lead ...
Special Music Event? Splash Offers a Solid Free Combo of Promo Website, Email and Ticketing
Splash is an events website that provides serve yourself event pages, email and ticketing services for special events. It looks great, but at first I considered it overkill for most musicians' needs until reading some of Solveig Whittle's comments about using Splash for a special CD release party. Yesterday I spoke with her a bit more ...
Pandora Launches Premieres: Full New Album Previews
Pandora today announced the launch of Pandora Premieres, free stations that stream full upcoming album releases up to a week prior to going on sale. Pandora Premieres are updated weekly and will feature previews from both established and emerging artists across multiple genres. As of this morning, only two albums were featured: “Wrote A Song For ...
Direct-to-Fan Campaigns Don't Diminish Album Release
By Benji Rogers (@BenjiKRogers) founder and CEO of the direct-to-fan company PledgeMusic. Direct-to-fan tools can — when used to maximum effect — become the thinnest skin between the artist and fan. The full potential is possible and exists; but only a fraction of the artists and labels out there use it. There are no real problems of scale ...
Perils of Conflating Music Listeners and Music Fans
By Kyle Bylin (@sidewinderfm), founder and editor of sidewinder.fm, a music and tech think tank. I've always been skeptical of how music startups view music listeners. There have been many times where I've read a press release or heard an elevator pitch and narrowed my eyes. The suspension of reality can be astounding at times. Music startups ...
Divergent Streams: Reflections and Explorations of the Modern Music Industry
This is the preface for Divergent Streams, a collection of essays edited by Kyle Bylin (@sidewinderfm) and written by influential executives, startup founders, and thinkers in the music industry. Download a free copy of the e-book here. I wanted something to read. Something that challenged me. Something that engaged me. Something that forced me to sit down and ...
Muzeek Developing Intuitive Gig Booking Platform
Muzeek is a new gig booking platform that hopes to go beyond simply being a handy booking tool and towards something a bit more powerful. In addition to taking care of agreements, bookkeeping and payments, Muzeek hopes to build a self-reinforcing community to ensure good behavior from acts, promoters and venues. Beyond that they see Muzeek ...
Why the Internet is a Bad Place to Discover Music
By David Hahn (@davidjhahn), founder and editor of the blog Musician Wages. Recording music was a stupid idea. I sometimes daydream about what would need to happen in order for all recorded music playback devices to all stop functioning at once. And then, if people wanted to hear music, someone would have to actually play it. But ...
