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Creative Commons to Create Tools to Help You Track Uses (and Misuses) of Your Music
This week Creative Commons (CC) released their annual report and a paper addressing future priorities. One of their top priorities is to create tools that will allow those using Creative Commons licensing to see how their creations are being used by others. Such a tool, whether in the form of a “core platform or interactive framework," ...
AOL Music Assets Acquired by Townsquare Media
Several recently shuttered AOL Music properties including The Boot (country), The BoomBox (hip hop), NoiseCreep (heavy metal) and ComicsAlliance have been acquired by Townsquare Media Group, a portfolio of music and entertainment sites with 52 million unique monthly visitors. In August, Townsquare purchased the MOG network of music blogs after Beats acquired MOG's music streaming service. ...
Music Tech Exec Roundtable: Who Does Music Discovery Appeal To?
By Kyle Bylin of sidewinder.fm Twitter #Music is a music discovery tool. You can lean back and listen to each music chart like a radio station, but you often need to pull out your iPhone and skip past undesirable songs. Given the low ranking of Twitter #Music in the App Store charts a month after its launch, some ...
Gigit Launches Direct to Fan Music Booking Service
Gigit launched in public beta over Memorial Day Weekend as a direct to fan booking service for musicians. It's a timely move that addresses pain points in the current private booking situation and benefits from a more general move to D2F, experiences and transparency. Perhaps most importantly, it seems likely to open up music revenue streams ...
Roundtable: Is Music Discovery a Feature or Product?
By Kyle Bylin of sidewinder.fm It's an important question. There are hundreds of websites and applications that promise to expose listeners to new music. But can they make money? Are they worth money? This is where the discussion becomes challenging for many music startups. They don't always provide value beyond what established services already do, and in many ...
The Biggest Problem with Music Discovery Services
By Kyle Bylin of sidewinder.fm. If you want the short answer: a majority of listeners don't care. They have zero desire to be recommended fledgling artists or emerging songs. The biggest problem is that there isn't a problem. Music discovery appeals to a niche audience. To gain a broader perspective on music discovery and the biggest problems that services ...
Crowdfunding Music is About so Much More Than Just Raising Money
By Anne Leighton writing for Michael Brandvold Marketing. (Dedicated to My Therapist) If you're crowd funding, you're doing something both for and about yourself, and there can be a lot of spiritual awakenings along that path to reaching your goal. Obviously goal setting and speaking up for yourself are big parts of the experience, but along ...
Roundtable: What the Music Industry Isn't Talking About - And How to Improve Music Curation
By Kyle Bylin of sidewinder.fm. In this interview panel, three influential thinkers in music and tech — David Dufresne (Bandzoogle), Emily White (Whitesmith Entertainment), Frank Woodworth (Thrillcall) — talk about important issues in the music industry, interesting shifts in listener behavior, and how they would improve curation on subcription services. sidewinder.fm: What is an important issue that no one ...
The Future of Direct-to-Fan Marketing
By Kyle Bylin of sidewinder.fm. Here are two important questions for today's artists and managers: What does the future of direct-to-fan marketing tools and services have in store for us? How will the landscape of these companies and their strategy shift in the coming years? In this interview panel on direct-to-fan marketing, four influential executives and thinkers in ...
9 Questions for a Great Music Licensing Partnership
By music branding and marketing specialist Andy Lykens. When evaluating the business decision of choosing between a non-exclusive or exclusive deal to represent your compositions for placement in film, tv, and advertising, I've had a number of folks reach out and ask a little more info. The great thing is, you can tweak or even use ...
