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Beyond YouTube View Counts: Watch Time, Subscribers Drive Growth
Watch time an important but misunderstood concepts that affect the health of your YouTube channel and videos. While many creators focus exclusively on view counts, YouTube prioritizes watch time when it’s deciding how favorably to treat your video in search results and featured placements across the platform. Guest Post by Gray Gannaway on The DIY Musician Because YouTube view counts ...
2015: The Year Of The Fan Club
While there are many different forms of social media in place designed to help artists connect with fans and drive revenue, creating an exclusive web-based fan club without involving a third party can be a more effective and direct way to strengthen the bond between artist and fan. Guest Post by John Lilly on JLilly.com One ...
6 Ways to Connect With Your Audience at Events
We’ve talked about all the ways you can engage with your audience online, and that is FanBridge’s primary focus. However, it’s also important to make sure that you give 110% to your fans in person as well. It’s not always enough to just show up. Remember, events are crucial to connecting with audience members, and they will ...
Top 6 Overlooked Merch Items
Although music and band shirts are often thought of as making up the bulk of merchandise sales at shows, this article lists several items which are often omitted from the merch table, in spite of their popularity among concert attendees. Guest Post by Matt Voyno on The New Rockstar Philosophy People love supporting artists but with ...
Massive Changes In This Year's Music Sales
A recent Nielson report on the year's music sales reveals some interesting new data on how music is being consumed. Massive growth has been seen for streaming services like Spotify, but conventional digital track sales have slumped. Guest Post by Bobby Owsinski on Music 3.0 Nielsen's mid-year music sales report is out and a lot has changed ...
Artists And Performance Royalties: Time For A Solution
Followers of the Future of Music Coalition know that they have long supported a public performance right for AM/FM radio that would pay artists when their music is played on over-the-air. This right already exists for digital radio platforms like Pandora and SiriusXM. Yet massive companies like iHeart Media, Cumulus and Entercom are exempt due to a loophole in US law. Guest Post by Casey Rae on Future of ...
How Many New Listeners Does Streaming Deliver For Each Lost Music Buyer? [Mark Mulligan]
![How Many New Listeners Does Streaming Deliver For Each Lost Music Buyer? [Mark Mulligan]](https://s3.amazonaws.com/allaboutjazz/photos/news/lostverylost.png)
As we wait to see what effect Apple Music will have on streaming adoption, download revenue and its competitors, one of the music industry's top analysts, Mark Mulligan, looks at listener-to-buyer ratios - how many new listeners you get for each ‘lost’ buyer. By Mark Mulligan on his Music Industry Blog The next 6 to 12 ...
Doppler Labs Adds $17 Million, Investors Include Live Nation, UMG, WME
Not just protecting your ears, but offering an enhanced music experience is the aim of the earphones created at Doppler Labs. A big cash infusion should help them bring the concept to the masses. Doppler Labs has closes of a $17 million Series B investment round led by The Chernin Group, David Bonderman’s Wildcat Capital Management ...
8 Quick Tips To Get You On The Next Level In Your Music Career
How many people do you hear talk about their master plan to rule the world, but they never seem to make much progress from one year to the next? Sure, pursuing a career in the music business is difficult. But perhaps with these eight common-sense, practical tips (here are the first nine tips in case you ...
SESAC Acquires The Harry Fox Agency
Streaming is not just causing a seismic shift in recorded music revenue, its disrupting music publishing and performing rights, as well. Mechanical licenses handled by Harry Fox were once a lucrative business, but as tracks sales decline and streaming rises, performing rights have become an increasingly valuable business. Privately owned performing rights agency SESAC has purchased ...
