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6 Of 2016's Key Music Marketing Trends
After such a tumultuous year, the music business community is anxious to see what 2016 has in store for them. In this article, we look at six marketing trends which are likely to feature prominently in the coming months. Guest Post by Lucy Blair on Hybrid Language New year, new start, new stats. After a rollercoaster ride through ...
Labels Still Don’t Get YouTube, At Their Expense [Mark Mulligan]
![Labels Still Don’t Get YouTube, At Their Expense [Mark Mulligan]](https://s3.amazonaws.com/allaboutjazz/photos/news/YouTube-200.png)
The consumption of music on YouTube has seen incredible growth of late, but if labels don't update how they're using the platform, they risk of being edged out by YouTube's native content creators. Guest Post by Mark Mulligan on his Music Industry Blog This is the fifth post in my YouTube economy series. You can read the other ...
Using Social Media: An Introverted Musician's Guide
The rise of social media means that artists are expected to be in the spotlight and interacting with their fans 24/7. While this is all well and good for the attention lovers, such a prospect is decidedly unappealing for the more introverted musician. Here, we offer some sound advice for the attention shy on how to navigate social ...
Delegation For Musicians: How To Get Help And Support [Ariel Hyatt]
Sharing the work load is an important part of realizing your full potential as an independent musician. This article provides a step by step guide for how this can be done without losing money or control over your work. Guest post from Ariel Hyatt's Cyber PR You will never achieve the success you want it if you try ...
Soundcloud Cuts Universal Music Group Licensing Deal, Sony Still A Holdout
SoundCloud is much closer to launching a paid subscription service, thanks to a deal to licence the massive Universal Music Group catalog. But two of the world's largest music companies Sony Music Entertainment and Sony/ATV have still not signed on. Universal Music Group has signed a multi-year licencing deal with SoundCloud, paving the way for its massive catalog ...
Universal Music Group Planning Virtual Reality Concerts
While the majority of VR content has, up to now, been focused on games and films, UMG and iHeartMedia have major plans in the works to release several VR concerts in the coming year. Guest Post by Bobby Owsinski on Music 3.0 There's no doubt that virtual reality will be a hot item this year, but so ...
My New Year’s Resolution: No More Fans
Artist and performer Shannon Curtis explains her distaste for the term “fan" and how house concerts put musician and listener on equal ground in a way which is beneficial to both. Guest Post by Shannon Curtis. A version of this article first appeared in Pyragraph. Yes, you read the title correctly. I’m an independent singer-songwriter, and my resolution ...
David Bowie Was More Than A Music Visionary, But A Digital, Business Visionary Too
David Bowie's musical genius is celebrated, but less well known is his acumen as a businessman and digital visionary. "The internet carries the flag of being subversive and possibly rebellious and chaotic and nihilistic.... Forget about the Microsoft element. The monopolies do not have a monopoly," said Bowie in a 1999 interview. By Mick Masnik from ...
Blockchain Music, And Benji Rogers 75% Superb Idea [ANDREW DUBBER]
![Blockchain Music, And Benji Rogers 75% Superb Idea [ANDREW DUBBER]](https://s3.amazonaws.com/allaboutjazz/photos/news/blockchain200.png)
Here Andrew Dubber responds to Benji Rogers' recent piece discussing how the Blockchain and VR could be implemented to better organize and protect music moving forward. In this article, Dubber suggests a few tweaks to Rogers' vision which would make the future of music technology more friendly to society as a whole. Guest Post by Andrew ...
