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Facebook Tweaked It's Feed Formula Again, And It's Not Good News For Musicians, Music Marketers
Facebook is constantly tweaking the formula that it uses to chose which posts appear where in a users News Feed. Lately, they've been more transparent about those changes, and that means that marketers get the news- bad and good- of these shifts before they happen. A new round of changes appear to be mostly bad news ...
How The Share Button Is Ruining Social Media
If you’re anything like me, your social feeds are a mess right now. A quick sample of mine: festival flyers, ads for a CRM system, open letters to Donald Trump, a defense of Kim Kardashian, and ads to join Yahoo Mail. Even without the necessary evil of promoted posts clogging up the feed, it feels like ...
Music-Based Social Networks Are Doomed: Here's Why [Cortney Harding]
In this piece, Cortney Harding looks at the struggles faced by music-based social networks like Crowdmix and Myspace, and why problems with scalability so often doom these networks to failure. By Cortney Harding A few months ago, when “The Music Startup Meltdown” first ran, I singled out Crowdmix and its multi-million dollar raise as a sign that ...
6 Ways To Boost Your YouTube Channel
While its become controversial within the industry, there's no denying that YouTube remains one of the most important social media platforms for music. Here we go beyond the basics, and look at some more in-depth ways to promote your music and reach fans. Guest Post by Fiona Z Weib YouTube is one of the most important ...
Time To Hit ‘Reset’ On The Streaming Business Model? [Cortney Harding]
As music streaming services around the world continue to struggle, Cortney Harding looks at the possibility of hitting reset on the whole streaming business model and instead exploring a more direct artist-to-fan experience. By Cortney Harding To say last week wasn’t particularly good for Guvera might be an understatement. The Australian streaming service announced it would seek ...
Is Narcissism Ruining the Live Experience?
Alicia Keys recently joined the likes of Dave Chappelle, Chris Rock, Guns N’ Roses and many more who want you off your phone at their events by turning to Silicon Valley startup Yondr – a company dedicated to creating phone-free spaces" at concerts, events and other places. They're not alone, as more musicians and entertainers are speaking ...
Pandora Listeners Added 1 Million New Music Stations In First 24 Hours
Pandora’s New Music Stations surpassed 1 million station adds in 24 hours after launching last Wednesday. That's an impressive milestone and great exposure for the emerging artists added weekly to these stations. Last week Pandora added 9 curated weekly playlists of newly releases designed to promote music discovery. In the first 24 hours after launch, Pandora users added more that 1 ...
Led Zeppelin Wins "Stairway To Heaven" Lawsuit
Led Zeppelin did not plagiarize the opening chords of the iconic hit Stairway To Heaven," a Los Angeles jury ruled today. It's a case that could have cost $10's of millions in back and future royalties, but may still help reshape modern copyright law. It took a jury in Los Angeles less than a full day ...
Sustainability And The Future Of Music
In this forward-looking piece, Vickie Nauman outlines the five elements of the music/tech industry which are need to bring about a sustainable future in music where artists are able to create and distribute music to be enjoyed by fans in an ongoing cycle. Guest post by Vickie Nauman, Founder & Owner of CrossBorderWorks, an entertainment/tech consultancy and advisory firm ...
HBO Pulls The Plug On 'Vinyl'
You'd think that Mick Jagger, Martin Scorsese and Terrance Winter producing a show about the glory days of the music industry would be a recipe for success. It wasn't. In a surprise move, premium cable network HBO announced that it was canceling its expensive music industry drama Vinyl." The show, which debuted in April of last ...


